Samsung – American customer profile [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, February 23, 2020 Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves. Samsung for the not-so-young Samsung’s penetration is strongest among age…

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Watching the watches – smartwatches and fitness bands [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, December 12, 2019

Smartwatch and fitness band penetration tapers to 2016 levels

The race for the wrist has settled into a larger-than-niche and less-than-majority position. Over the last three years, the share of online Americans using at least one smartwatch has grown from one in six to one in five, only to settle back to the one-in-six level. This is based on the TUP/Technology User Profile 2019 survey of 8,060 online adults in the US, and from the prior three annual waves.

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Home printing trends – US 2019 [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 7, 2019

Overview

Printing at home has changed in recent years. Printer manufacturers continue to innovate to compete and encourage broad active printer use.

This TUPdate looks at the major trends in home printing in the US and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends concerning the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones and whether the presence of children makes a difference.

The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.

Home printer penetration

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Apple, Google, Microsoft – paths of expansion and contraction [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, May 8, 2020 There are many ways to serve technology users, and each family of operating systems – Apple’s, Google’s, and Microsoft – have expanded in different ways. While Windows-driven products are being actively used by nearly three-fourths (73%) of U.S. online adults, Apple macOS and iOS devices and Google…

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Who are the tablet-first pioneers? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, May 2, 2019 Will tablets go mainstream, so much so that they’re the first device consumers reach for? A persistent yet small group of Americans use their tablet more than a smartphone or PC. Are the rest missing something? Might this edge group grow? The size of the tablet-first segment…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.