Tag: Smartwatch

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Wearing a smartwatch or fitness tracker

Smartwatches and fitness trackers are about more than athletic pursuits and telling the time. Market penetration has grown, and adoption has expanded beyond the earliest wearables users. The US has higher market penetration than the UK or Germany, and Japan has less than the other three.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a smartwatch or fitness tracker, further split by age group in each country.

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Profile of Americans who wear a fitness tracker

Who’s tracking their fitness? Are online Americans still using fitness trackers to count their steps—and more? 17% of all online American adults report using a wearable electronic activity tracker (like FitBit) at least once per month.

This MetaFAQs reports on Americans in 2021 who wear a fitness tracker by age group, age within gender, employment status, household size, life stage, educational attainment, home PCs, technology ecosystem involvement, and technology ecosystem entrenchment.

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Profile of Americans who wear an Apple Watch

Smartwatches are about more than telling the time. Apple Watch has made its most substantial inroads among employed Americans, with children and neither the youngest nor the oldest adults. This MetaFAQs profiles the 32.7 million (17%) online Americans actively using an Apple Watch, detailing the critical demographic and behavioral factors that distinguish them from the average American online adult: age, age within gender, employment status, household size, life stage, number of home PCs, and technology ecosystems.

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Profile of Americans who wear an Android/WearOS smartwatch

Is wristwear the next biggest trend in device use? Where do Android/WearOS smartwatches rank in this trend? 9% of all online American adults report actively using an Android/WearOS smartwatch.

This MetaFAQs reports on Americans in 2021 who wear an Android/Wear OS smartwatch by age group, age and gender, employment status, household size, life stage, number of home PCs, technology ecosystem involvement, and technology ecosystem entrenchment.

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Wearables penetration by country

Wearables have moved into the mainstream, reaching the wrists and ears of half of Americans. Penetration rates are not as high among online adults in Germany, the UK, or Japan. Also, smartwatches are not universally adopted. This MetaFAQs reports on the penetration rate of Bluetooth headsets, smartwatches, and electronic activity trackers among online adults by country.

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Highlights: Printers

Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.

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Brand footprints and ecosystems – market progress update [TUPdate]

Popularity may not matter much in life—but when it comes to device and ecosystem adoption—it can mean quite a lot.
This TUPdate measures brand footprint and ecosystem adoption by how many people are using its devices. Microsoft Windows ranks as the most successful technology ecosystem, while Google’s Android and ChromeOS devices, Facebook, Amazon, Apple’s ecosystem, and HP’s brand footprint also hold substantial penetration rates. This TUPdate reports on the progress of seven top ecosystems and brands in reaching market penetration using the wave of research from TUP/Technology User Profile 2020 across the US, Germany, the UK, Japan, China, and India.

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