Sociodemographics – Page 10 – MetaFacts TUP Client Portal

September 22, 2021October 10, 2022

PC penetration by socioeconomic groups

How different are advantaged from disadvantaged Americans in whether or not they use a PC, whether personally owned, employer-provided, for self-employment, school, or another one? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of PCs within each socioeconomic group.

This content is for subscribers only.
Join Now

Already a member? Log in here

Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

September 16, 2021October 10, 2022

Demographics of those working from home [TUPdate]

Workers working from home are younger than average, more often married or coupled than single, and more likely to be a college graduate. This TUPdate reports on the age, marital status, and educational attainment of employees regularly working from home, as well as their household demographics: household size, income, presence of children, and ownership or rental of dwelling.

This content is for subscribers only.
Join Now

Already a member? Log in here

September 9, 2021October 10, 2022

Profile of Apple’s active base

Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.

This content is for subscribers only.
Join Now

Already a member? Log in here

May 27, 2021November 4, 2022

Highlights: Printers

Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.

This content is for subscribers only.
Join Now

Already a member? Log in here

May 22, 2020November 13, 2023

The work from home privilege [MetaFacts Pulse Survey]

By Dan Ness, Principal Analyst, MetaFacts

Working from home. While it is a blessing for some and may feel like a curse for others, only a few get the privilege. Being able to work from home during widespread public health safety shutdowns has sustained employment for many employees. It has also brought new challenges for those with school-age children or insufficient technology. It has also brought about faster adoption of certain technology products and services while revealing long-present sociological differences. The differences may persist while many of the technological changes will be temporary and evolutionary, not revolutionary.

This content is for subscribers only.
Join Now

Already a member? Log in here

April 9, 2020November 3, 2024

MetaFacts work from home study – [Highlights, MetaFacts Pulse Survey]

This TUPdate investigates and profiles working Americans who are working from home. With the COVID-19 pandemic and economic shifts taking place now, many are not technologically ready for a work-at-home or stay-at-home experience.

MetaFacts conducted a series of surveys during the periods March 26-30, 2020, and April 8, 2020.

This content is for subscribers only.
Join Now

Already a member? Log in here

May 3, 2018November 3, 2024

Digital feathernesters – it’s not only generational [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, May 3, 2018 Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their…

This content is for subscribers only.
Join Now

Already a member? Log in here

March 23, 2018November 3, 2024

Smartphones rise, PCs and printers float, tablets waver – user trends [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 23, 2018

The number of connected adults continues to rise in the US. Based on our TUP/Technology User Profile 2017 wave, there are 212.6 million adults who regularly connect to the Internet using a PC, mobile phone, tablet, or game console. This number is up 18.9 million from the 193.8 million adults we reported in our TUP 2013 wave.

While some of the increase has come from a growing adult population, the share of adults actively connected has also grown, due in large part to the increasing use of smartphones.
The use of tablets such as Apple’s iPad has also expanded since 2013, although declined somewhat in 2017.

This content is for subscribers only.
Join Now

Already a member? Log in here

February 17, 2017November 3, 2024

Tablet-first. Is it a thing? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, February 17, 2017

Which comes first – Smartphone? Tablet? Notebook? For a small and steadily growing segment, the tablet comes first as the primary connected device.

Over the last three years, the share of connected adults using a tablet as their primary device has expanded. In our 2014 wave of TUP, we found that 6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2015, the tablet-first rate had grown to 7% and by TUP 2016, reached 9%.

This content is for subscribers only.
Join Now

Already a member? Log in here

February 15, 2017November 3, 2024

OS-polyglots are big tech spenders [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 15, 2017 Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs) Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently. Lowest-spending…

This content is for subscribers only.
Join Now

Already a member? Log in here