Sociodemographics – Page 8 – MetaFacts TUP Client Portal

January 3, 2022October 10, 2022

Technology profile of low-income workers (<$25k)

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans with a household income of $25,000 or less – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 29, 2021October 10, 2022

Connected device usage by socioeconomic groups

How different are advantaged from disadvantaged Americans in how many devices they actively use? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the average number of connected devices – mobile phones, computers, tablets, and game consoles – being used by each socioeconomic group.

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December 27, 2021November 13, 2023

Technology profile of low-income Americans in large households

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans in households with 4 or more persons and a household income of $35,000 or less – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 22, 2021October 10, 2022

Technology profile of American childless partnered employees aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – employed Americans aged 18 to 49 who have a married or unmarried partner and who do not have a child 17 or younger in their household – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 22, 2021October 10, 2022

Game console use among socioeconomic groups

Just over one-third of online American adults regularly use a game console. Penetration rates vary widely between socioeconomic groups, with American IT employees having some of the highest rates and seniors aged 75 and higher having some of the lowest. This MetaFAQs reports on the penetration of game consoles by major socioeconomically advantaged and disadvantaged groups.

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December 20, 2021November 13, 2023

Technology profile of low income renters

During the pandemic, low-income American renters were a large segment of Americans strongly disrupted by shutdowns, work interruptions, and even evictions. This historically socioeconomically disadvantaged market segment has the potential to benefit from technology that can enable less dangerous occupations, although starting from lower-than-average market penetration levels. This MetaFacts TUPdate report details how far below average this segment is in their use of connected devices, which types of devices they are (and aren’t) using, and how often they’re using what they have. Furthermore, it quantifies how many online adults in this segment do (and don’t) work from home.

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December 15, 2021October 10, 2022

Technology profile of Asian American college graduates

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 and older who have graduated college and identify as Asian – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 15, 2021October 10, 2022

Online banking among socioeconomic groups

Using smartphones, PCs, or other connected devices for online banking is widespread, but not ubiquitous. Fewer American adults with lower income or less educational attainment use online banking than those with higher income or technically savvy. This MetaFAQs reports on the active usage of online banking among socioeconomically disadvantaged and advantaged groups, each defined by a combination of household income, educational attainment, homeownership, ethnicity, age, employment status, racial/ethnic identity, and other factors.

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December 14, 2021October 20, 2023

Technology wealth of American generations

Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – GenZ, Younger/Older Millennials, Younger/Older GenX, Younger/Older Boomers, and before.

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December 13, 2021October 10, 2022

Technology profile of multi-ethnic Americans aged 18-49

Online Americans that identify as multi-ethnic and are aged 18-49 are unique in many ways. This TUP reports on this group and which active connected devices they use, how many they regularly use, how intensively they use them, and their work from home status.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.