Top listening activities by device type

Around the world, tech users are listening—to their devices, at least. Smartphones dominate listening activities, but many other devices, like PCs and tablets, also play a role. This MetaFAQs profiles all online adults who actively use their connected devices for specific listening & hearing activities. The report details which activities are being done by platform, showing how computers are used differently from smartphones or tablets. Active listeners number 209 million in the US (95% of online American adults), 54.6 million in Germany (94%), 44.2 million in the UK (94%), and 78.1 million in Japan (87%). Report [TUP_doc_2022_0129_list] in TUP Lenses: Consumer Electronics; Activities; Wearables, Hearables, Listening, and Speaking; Home Entertainment.

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Active game-players by platforms

Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports on the number of online adults actively playing immersive or other games by platform type and country.

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How Americans use devices in technology ecosystems

Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.

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What are the major listening activities across countries?

Who’s listening? And to what? Most online adults report having used any connected device for specific listening and hearing activities within the previous month (ranging from 87-95% of online adults, depending on country). Regularly making personal phone calls dominates as the most popular listening activity in every country surveyed, and video calls have reached the halfway mark.

This MetaFAQs reports on listening activities (including phone calls, videos/movies, video calls, music/radio/podcasts, television, video games, video meetings, voice assistants, and voice memos) by country: the US, UK, Germany, and Japan in 2021.

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Highlights: Devices

There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.