Listening to paid streaming music grew markedly among Americans, rising from 29% of online Americans in 2019 prior to the pandemic and reaching 36% in 2021. This MetaFAQs reports on the percentage of Americans regularly using their connected devices for paid streaming music by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
Fun and games-devices versus consoles
Fun is a core activity drawing many people to use and enjoy their connected devices. While game consoles get a lot of focused attention, a substantially larger number of people regularly play games with their smartphones, PCs, and tablets. This MetaFAQs report details the number of adults playing games with connected devices as compared to those using game consoles. Furthermore, it splits these by age group.
Smart watch penetration among socioeconomic groups
Active use of a smartwatch grew strongly among Americans, rising from 20% of online Americans in 2018 prior to the pandemic and reaching 27% in 2021. Growth has not been uniform, however, as some groups have penetration of two-thirds where others are less than five percent. This MetaFAQs reports on the percentage of Americans regularly using a smartwatch by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
User activities reveal ecosystem strengths
While some may argue that a smartphone is a smartphone regardless of its ecosystem, users beg to differ, as shown by their actions. This MetaFAQs profiles activity usage differences between iPhones and Android smartphones, Windows PCs, Apple Macs, and Chromebooks, and iPads, Android, and Windows tablets.
How older and younger adults use technology differently [TUPdate]
A user’s age is often used as shorthand for estimating the sophistication, eagerness, or purchase likelihood levels of adults with technology devices and services. While age does have some explanatory power, there is much more information needed for understanding. This TUPdate looks at what people do with their devices, which types of devices they use for certain activities, and how this varies by age.
Juggling work and devices to get things done [TUPdate]
During the pandemic, employees have scrambled to be able to work from home, often using their personal devices in lieu of employer-provided technology products. This TUPdate reports on the specific work-related activities regularly done by employees that do and don’t work from home using their smartphones, home PCs, work PCs, and tablets.
Preferences for tablet or home PC for activities [MetaFAQs]
How differently are tablets and home PCs being used? Among users with both tablets and home PCs, which activities are being used on both? Which activities are more unique to home PCs and which with tablets?
This MetaFAQs details the activities in common between home PC-centric, and tablet-centric users in the US, UK, Germany, and Japan in 2020. Activities measured include internet and email use, document storage, videos/movies, ad-blocking software, finance, collaboration, presentations, reading books, and taking pictures.
Broad creativity with tablets [MetaFAQs]
Much marketing surrounding tablets has focused on the creative capabilities of these devices. This MetaFAQs considers: Are many tablets being used for creativity-supporting activities? Is there a standout creative activity used most often with tablets? This MetaFAQs details the percentage of adults in 2020 using tablets for a range of creative activities (personal creativity, video creation, graphics/presentations, and creative software use) in the US, UK, Germany, and Japan.
Tablets used for educational activities [MetaFAQs]
How prevalent are educational activities with tablets? Are more adults’ tablets being used for educational activities for adults or for children?
This MetaFAQs details the percentage of online adults in 2020 who report using their tablets for adults’ and/or children’s educational activities in the US, UK, Germany, and Japan.
Mac and iPhone market penetration among iPad users [MetaFAQs]
How likely are iPad users to be using a Mac and/or iPhone? How much does this differ across countries?
This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.