Tag: Tablets

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Highest ecosystem penetrations [MetaFAQs]

All it takes is one—especially when it comes to joining an ecosystems or brand footprint. A basic measure of ecosystem strength or brand footprint is how many customers are using at least one of its products or services.
This MetaFAQs reports on the use of one or more products or services by online adults spanning: Microsoft Windows and Xbox; Facebook networks or Portals; HP PCs or printers; Amazon shoppers and Alexa users; Apple iPhones, iPads, Watches, and Macs; Google Android/ChromeOS smartphones and tablets; and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Tablet installed base by brand and country [MetaFAQs]

When it comes to tablet use—who uses what brand? And where are brands more popular?
This MetaFAQs measures tablet use across brands: Apple, Samsung, Huawei, Lenovo, ASUS, Google or other/not listed. This report measures the brand of the active installed base of tablets in the US, UK, Germany, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Preferences for tablet or home PC for activities [MetaFAQs]

How differently are tablets and home PCs being used? Among users with both tablets and home PCs, which activities are being used on both? Which activities are more unique to home PCs and which with tablets?
This MetaFAQs details the activities in common between home PC-centric, and tablet-centric users in the US, UK, Germany, and Japan in 2020. Activities measured include internet and email use, document storage, videos/movies, ad-blocking software, finance, collaboration, presentations, reading books, and taking pictures.

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Shifting choice of connected devices [MetaFAQs]

As smartphone use has risen over the years, other devices have not enjoyed the same growth in market penetration.
This MetaFAQs considers: How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China.

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Broad creativity with tablets [MetaFAQs]

Much marketing surrounding tablets has focused on the creative capabilities of these devices. This MetaFAQs considers: Are many tablets being used for creativity-supporting activities? Is there a standout creative activity used most often with tablets? This MetaFAQs details the percentage of adults in 2020 using tablets for a range of creative activities (personal creativity, video creation, graphics/presentations, and creative software use) in the US, UK, Germany, and Japan.

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Tablets used for educational activities [MetaFAQs]

How prevalent are educational activities with tablets? Are more adults’ tablets being used for educational activities for adults or for children?
This MetaFAQs details the percentage of online adults in 2020 who report using their tablets for adults’ and/or children’s educational activities in the US, UK, Germany, and Japan.

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Mac and iPhone market penetration among iPad users [MetaFAQs]

How likely are iPad users to be using a Mac and/or iPhone? How much does this differ across countries?
This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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