Tablets – Page 2 – MetaFacts TUP Client Portal

February 11, 2024February 29, 2024

Younger–though not youngest–adults lead in device hours

Worldwide, younger adults use their connected devices for more hours than older adults. The global average is driven in large part by the youthful enthusiasm of younger upper-SES Chinese adults along with extra-active younger Germans balancing out their less-intensive, although numerous, older counterparts. While it may seem convenient to imagine that youthfulness equates to higher device activity, it is not universally true, as 25 to 34-year-olds dominate usage averages in the US, Germany, and the UK.

This MetaFAQs reports on the mean weekly hours that online adults use their smartphones, computers, and tablets split by age group and country. These results are based on the results of research on 13,498 online adults. Report [TUP_doc_2024_0211_yhrs] in TUP Lenses: Devices; User Profile

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February 2, 2024May 20, 2024

Three-fourths of American Gen Z adults use an Apple device, up from two-thirds, while the UK has the reverse trend

Anchoring Apple’s market strength is its technology ecosystem, primarily when more than one Apple device is used with another. One of the most basic market metrics of Apple’s progress is whether an adult is using at least one Apple OS device – an iPhone, an iPad, or a Mac.

This MetaFAQs reports on the percentage of online adults actively using at least one Apple OS device, split by country and age generation. Report [TUP_doc_2024_0202_appt] in TUP Lenses: User Profile; Technology Ecosystems; Devices; Mobile Phones; Tablets; PCs

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January 27, 2024December 5, 2023

Apple’s younger multi-product customers

Apple’s better customers, actively using two or more smartphones, tablets, or computers, are decidedly younger than the online population. This youthful skew is seen in every country surveyed.
Germany stands out for its more extreme bias towards younger adults. The long-entrenched Google Android smartphone majority has proven difficult for Apple to penetrate. Germans aged 18 to 24 appear to be challenging the status quo.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who are actively using two or more Apple OS devices (an Apple iPhone (iOS), an Apple iPad (iPadOS), or an Apple Mac (MacOS). Report [TUP_doc_2024_0127_2apl] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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January 27, 2024March 19, 2024

Tech buying plan trends are stronger among remote workers

With the onset of the pandemic, remote workers rushed to outfit their homes or remote working locations with technology to help them communicate, work, and otherwise be productive. During this time, not all workers could acquire the technology they wanted since only in some cases did employers provide the desired technology. Following this peak, most interest in tech buying plans has waned and reverted to the mean.

This MetaFAQs reports on the purchase plans for remote workers within the next twelve months. It includes mobile phones (smartphones and feature phones), computers (desktops and laptops), tablets, and printers from 2020 through 2023. Each trend is also compared to workers who never work remotely. Report [TUP_doc_2024_0127_plat] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Consumer Electronics; Printers; Work/Life Balance

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January 25, 2024December 5, 2023

A smartphone and computer are the top combo

Worldwide and in each country surveyed, the most-used combination of devices is to have a home computer, a smartphone, and no tablet. Having all three of these or only a smartphone are 2nd and 3rd and nearly equal. In Germany and China, using only a smartphone is ranked a distant 3rd. Conversely, in Japan, using all three is a distant 3rd. There is no significant difference by age group. Report [TUP_doc_2024_0125_comb] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets

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January 25, 2024September 25, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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January 23, 2024December 5, 2023

Smartphone hours exceed computer hours in most countries

Adults spend more time using smartphones than computers in most countries surveyed. Online Americans use their smartphones for 5.1 billion hours per week and computers – at home, work, school, or others – for 4.5 billion hours per week. In Germany, online adults use their smartphones, computers, and tablets for a total of 2.8 billion weekly hours, half of which are while using computers.

This MetaFAQs reports on the billions of weekly hours adults use their smartphones, computers, and tablets in the US, UK, Germany, Japan, and China. Report [TUP_doc_2024_0123_hour] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Activities

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January 23, 2024September 25, 2024

Half of Americans use a smartphone for work

During the pandemic, the rapid flight to health, safety, and remote work caught many employers’ IT departments unprepared. Many workers did not have employer-provided computers or even home-owned ones, although the majority had smartphones. At the same time, much of the online population was already migrating many of their everyday activities away from computers to smartphones. Consequently, roughly half of online adults in the US and UK, and over 40% of those in Germany and Japan, regularly use their smartphones for work-related activities.
This MetaFAQ reports on the percentage of online adults that use a smartphone for a range of work-related activities, from checking email and participating in online meetings to phone and video calls. Report [TUP_doc_2024_0123_spwt] in TUP Lenses: Mobile Phones; Activities; Communication; Work/Life Balance

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January 19, 2024December 5, 2023

Family size influences connected device use

In larger households, adults tend to spend more time on digital devices compared to those in smaller households. Adults in larger households use their connected devices more hours per week than those in smaller households. This pattern holds among online Americans, Britons, Japanese, and Chinese. Among German adults, the pattern is bimodal, with usage highest among German adults with 3 persons in their household.
This MetaFAQs reports on the average (mean) weekly hours online adults use their connected devices (computers, smartphones, tablets) during a week. Report [TUP_doc_2024_0119_busy] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Households

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January 8, 2024January 31, 2024

Early generations cling to Android tablets

The tablet market has been dominated by Apple’s iPads and a hodgepodge of Google Android tablets. There is a strong positive association between a user’s smartphone operating system and that of their tablets. Google Android tablets have their strongest share among German adults, especially those in earlier generations. Gen Z adults seem to have little appetite for Google Android tablets, even within Germany.

This MetaFAQ reports on the percentage of adult tablet users using a Google Android tablet, split by country and age generation. Report [TUP_doc_2024_0108_andt] in TUP Lenses: Tablets

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