Tablets – Page 2 – MetaFacts TUP Client Portal

January 25, 2024March 4, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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January 23, 2024December 5, 2023

Smartphone hours exceed computer hours in most countries

Adults spend more time using smartphones than computers in most countries surveyed. Online Americans use their smartphones for 5.1 billion hours per week and computers – at home, work, school, or others – for 4.5 billion hours per week. In Germany, online adults use their smartphones, computers, and tablets for a total of 2.8 billion weekly hours, half of which are while using computers.

This MetaFAQs reports on the billions of weekly hours adults use their smartphones, computers, and tablets in the US, UK, Germany, Japan, and China. Report [TUP_doc_2024_0123_hour] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Activities

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January 23, 2024February 22, 2024

Half of Americans use a smartphone for work

During the pandemic, the rapid flight to health, safety, and remote work caught many employers’ IT departments unprepared. Many workers did not have employer-provided computers or even home-owned ones, although the majority had smartphones. At the same time, much of the online population was already migrating many of their everyday activities away from computers to smartphones. Consequently, roughly half of online adults in the US and UK, and over 40% of those in Germany and Japan, regularly use their smartphones for work-related activities.
This MetaFAQ reports on the percentage of online adults that use a smartphone for a range of work-related activities, from checking email and participating in online meetings to phone and video calls. Report [TUP_doc_2024_0123_spwt] in TUP Lenses: Mobile Phones; Activities; Communication; Work/Life Balance

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January 19, 2024December 5, 2023

Family size influences connected device use

In larger households, adults tend to spend more time on digital devices compared to those in smaller households. Adults in larger households use their connected devices more hours per week than those in smaller households. This pattern holds among online Americans, Britons, Japanese, and Chinese. Among German adults, the pattern is bimodal, with usage highest among German adults with 3 persons in their household.
This MetaFAQs reports on the average (mean) weekly hours online adults use their connected devices (computers, smartphones, tablets) during a week. Report [TUP_doc_2024_0119_busy] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Households

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January 8, 2024January 31, 2024

Early generations cling to Android tablets

The tablet market has been dominated by Apple’s iPads and a hodgepodge of Google Android tablets. There is a strong positive association between a user’s smartphone operating system and that of their tablets. Google Android tablets have their strongest share among German adults, especially those in earlier generations. Gen Z adults seem to have little appetite for Google Android tablets, even within Germany.

This MetaFAQ reports on the percentage of adult tablet users using a Google Android tablet, split by country and age generation. Report [TUP_doc_2024_0108_andt] in TUP Lenses: Tablets

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December 29, 2023January 9, 2024

Remote workers continue using devices for the most hours

Workers who work from home even part of the time use connected devices for more hours than those workers who never work remotely. The gap in hours is substantial, nearly 50% higher among American remote workers and even higher among those in Germany, Japan, and the UK.

In addition to direct productivity gains by reducing time for commuting and preparing to be in a workplace, remote workers can also spend more time using devices to do their work and to communicate and collaborate with others. Also, the occupations with higher rates of remote work tend to be information-based. Conversely, those workers who never work remotely often have occupations that require an in-person presence, which may preclude the use of connected devices.

This MetaFAQ reports the average (mean) number of weekly device hours among workers in the US, Germany, UK, Japan, and China, with devices including work computers, home computers, smartphones, and tablets. Report [TUP_doc_2023_1229_prot] in TUP Lenses: Devices; User Profile; Work/Life Balance

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December 27, 2023February 26, 2024

Gameplayers shift platforms, drifting from consoles and PCs

Playing games is a regular activity for around half of online adults in the US, Germany, the UK, and Japan, a practice that has remained relatively steady since 2021. What has changed is the play platform of choice, as smartphones grow in favor while PCs and game consoles diminish. While Gen Z leads in gameplaying activity, the Boomer/Silent generations have increased their fun behavior, especially with smartphones.

This MetaFAQ reports on the percentage of online adults who regularly play games using a game console, smartphone, PC, gaming PC, or other connected device from 2021 through 2023. This information is split into generational age groups among Americans. Report [TUP_doc_2023_1227_gamt] in TUP Lenses: Mobile Phones; User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing

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December 25, 2023January 18, 2024

Apple Grows as 1st Device, Especially Among Gen Z

Apple cannot claim to be the dominant primary device of adults in the US, Germany, the UK, Japan, or China. However, among Gen X adults, Apple has the clear majority, and the percentage using an iOS, iPadOS, or MacOS device has been growing. Other generational age groups – millennials, Gen X, and the Boomer/Silent generations – have also increased their share primarily using an Apple OS device.

This MetaFAQ reports on the percentage of online adults using an Apple OS device – an iPhone with iOS, an iPad with iPadOS, or an Apple computer with MacOS – split by country and generational age group. Report [TUP_doc_2023_1225_gent] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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December 21, 2023December 5, 2023

Apple edge: loyal customers

Apple has attracted a substantial base of loyal and highly involved customers. One measure of any company’s most loyal customers is those with many devices within a given ecosystem. In Apple’s case, as with Microsoft Windows, or Google’s Android or ChromeOS, this measure is based on the number of Apple products they actively use, such as an iPhone, iPad, or Mac. Apple’s technology ecosystem is one of Apple’s key differentiators, which promises to provide extra benefits to users of more than one Apple product. Potential benefits include smoother interoperability and a more consistent user experience. However, some market segments have limited control over the types of devices they use or they are using fewer devices in a quest for simplicity or economy.
This MetaFAQs reports on the number of online adults across five countries using two or more Apple devices: iPhone, iPad, or Mac. Report [TUP_doc_2023_1221_apl2] in TUP Lenses: Technology Ecosystems

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December 13, 2023January 9, 2024

iPad penetration softens with few exceptions

Even as overall iPad usage penetration rates are collapsing worldwide, certain generational groups in some countries show renewed or persistent interest.

In the UK, the most tech-experienced generation – Boomers/Silent – have the highest iPad penetration rates of any generation, and higher than in years past. Also, the rate is higher than this generation in other countries surveyed.

Even Android-dominated Germany is showing a bright spot, although only among the generation with the least technology experience yet the highest exuberance, Gen Z. This group had expressed slightly higher usage before the pandemic, only to decline sharply following the onset. This group is one to watch since it may foretell some weakness for Android, which could telegraph possible switching behavior among this highly-sought generation.

The TUP data reports on the penetration of iPad users, segmented by country and age generations. Report [TUP_doc_2023_1213_ipat] in TUP Lenses: Tablets, User Profile

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