Spending on technology is highest among adults with children per MetaFacts TUP research.
Technology spending – beyond owned gadgets [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 30, 2017
Tech spending – it’s mostly driven by living in the moment, through month-to-month subscriptions and on-demand content. Spending on tech devices, while substantial, is only a fraction of annual household spending. Also, the biggest spenders are few in number.
During the full year of 2015, 90% of household technology spending was for services and 10% for devices. Total household tech spending averaged $7.9 thousand for the year. Most of this spending was concentrated among the top 25% of spenders. In 2015, the Top Quartile of adults spent $23.6 thousand on average for technology services and devices.
For these biggest tech spenders, services make up 93% of the technology spend. This is in contrast to the bottom quartile of spenders, whose spending is more equally balanced, with 63.6% going for services and 36.4% for devices.
OS-polyglots are big tech spenders [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, February 15, 2017 Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs) Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently. Lowest-spending…