Tag: Technology adoption

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Retro to the future? Turntable players as predictors [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, October 30, 2018 Vinyl turntables?! Windows XP?! Basic cell phones?! Is it true that users of older technology are uninterested in new technology? We tested that hypothesis using several indicators, and found that this stereotype is partly true, and partly not true. We’ve found an interesting group that spans the…

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Every step you take – smartphone step-trackers [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 24, 2017

Baby steps count, as long as they’re in the right direction.  Digital health promises positive outcomes for a wide range of people. However, like gym memberships and home treadmills, they don’t do much unless people use them. A first step for many is to use what’s handy. Most smartphones can track a user’s steps, and many are being used for that purpose, although use isn’t as widespread as fitness trackers or smartwatches.

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How do (they) love thee? Follow their brand footprints [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, March 17, 2017


“How Do I Love Thee? Let me count the ways.” So begins the 43rd of Elizabeth Browning’s Sonnets from the Portuguese. After more than 160 years, this poetry still inspires.

This classic poem seems fitting for a research-based understanding of customer loyalty and, well, mutual loyalty and love. One might hope that love and loyalty would flow in both directions – between customers and company – and in turn would result in more delighted customers, better products and services, and more customers actively using more of a brand’s offerings. In addition to brand footprint measures such as market size and intensity, MetaFacts measures the shape, loyalty, and quality of technology users.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.
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