MetaFacts TUP/Technology User Profile analysis results for subscribers
Home is where the fun is, enhanced by VR headsets, game consoles, smart speakers, smartphones, tablets, and computers. Home entertainment using technology devices and services is dominated by younger adults and parents, although not entirely so.
This TUP Highlights report includes the following sections: the profile of home entertainment users, home entertainment devices, and home entertainment trends.
Playing games is a widespread pastime about much more than game consoles. Although game console users are numerous and active, many adults play immersive and other games using their smartphones, computers, and tablets. VR headsets are also starting to make a dent in the market, beginning with the most active gamers who aren’t necessarily the youngest adults.
This TUP Highlights report includes the following sections: the profile of gaming wearables users, top platforms for game-playing, the profile of game-players, the profile of gaming PC users, the profile of game console users, and the profile of smartphone game-players.
What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.
Entertainment, communication, and smart homes have all evolved beyond requiring typing on a keyboard or sitting near PC speakers. Wearable and hearables have extended a broad range of audible activities further towards a more personal convenience. However, active usage of any wearables or hearables has varied considerably across market segments. While Bluetooth headphones are widespread, VR headsets persist as niche products among a younger, more affluent, and tech-savvy segment. Smart speakers, in contrast, are showing signs of having peaked after rising in use among a middle market.
This TUP Highlights report includes the following sections: wearables penetration, hearables penetration, wearable devices used, trends in wearables and hearables, purchase plans for wearables, listening activities, penetration of voice assistant usage, the profile of voice assistant users, the profile of hearables users, and the profile of wearables users.
Hearables are having a tumultuous time during the pandemic, and users adapt to shifting situations. Webcams are a significant force, as are wireless Bluetooth headsets, both pivotal for users working or schooling from home. Meanwhile, voice-enabled speakers have reached a plateau, reaching their largest share among neither the youngest nor oldest adults. Smartwatches have made inroads across nearly all age groups, especially younger employed adults.
This TUP Highlights report includes the following sections: purchase plans for wearables, hearables penetration, wearables penetration, trends in consumer electronics, the profile of hearables users, the profile of wearables users, the profile of key consumer electronics users, and device activities compared to consumer electronics.
So far, virtual reality has been a dream, only being actively used by a small number of creative and fun-loving pioneers. Within the TUP 2021 survey, MetaFacts identified 358 respondents that report regularly wearing VR headsets.
This MetaFAQs report details their game-playing activities, including which devices they regularly use, along with their demographic and technological profile.
Playing games is more than a casual pastime for many, especially those who play immersive & video games. This MetaFAQs reports on the number of Americans who regularly use any of their connected devices to play immersive/video games – game consoles, smartphones, computers, tablets, or more than one. The report profiles respondents by age, gender, life stage, and other characteristics. Further, it reports on the other unique activities and consumer electronics this fun-loving group enjoys, including VR headsets and home projectors.
More and more people are listening—to their devices, that is. Over half of online adults in most countries surveyed actively use hearables products—those technology products focused on listening activities—with Japan close behind at 45% of tech users. American online adults have the highest rates of using hearables products of all countries surveyed.
This MetaFAQs reports on hearables product use by country and age group in the US, UK, Germany, and Japan in 2021. Hearables products identified included: webcams, wireless Bluetooth headsets or headphones, voice assistants, voice-enabled speakers, VR headsets, and smart displays.
Are voice assistants such as Apple Siri or Amazon Alexa in as widespread usage as imagined? How recently have online adults in the US, UK, Germany, and Japan used a voice assistant? How does voice assistant use compare when using a smartphone versus a computer? Between 26% and 38% of online adults in these countries have used a voice assistant with a smartphone, and between 10% and 13% used a computer. This MetaFAQs reports on the recency of voice assistant usage among online adults in the US, the UK, Germany, and Japan. It further splits smartphone and computer usage by the age group of Americans.
Listening and hearing activities with connected devices are widely practiced. To help, online Americans use many hearables devices: webcams, voice assistants, wireless Bluetooth headsets, smart speakers, VR headsets, or smart displays. This includes 143.9 million online American adults, or two in three (66%). This MetaFAQs reports on the active penetration rates of these audio-oriented devices split by age group and details the rapidly-changing adoption rates by life stage.