VR headsets have received recent attention again after more than a decade of on-again/off-again experimentation with limited market acceptance. While the overall penetration rate of actively-used VR headsets has reached 5% for the first time in 2021, usage rates vary considerably across socioeconomic groups. Having the means to acquire all that’s needed to fully enjoy VR headsets isn’t the only factor affecting adoption as even some upper-income groups are only nominally further ahead than other less advantaged groups. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
Smartwatch purchase plans
Among online Americans, purchase intentions for Apple Watches outpace those for Android Smartwatches.
Americans have big plans for tech purchases [MetaFAQs]
Smartphone & PC purchase plans are robust. This MetaFAQs reports on the purchase plans for the next 12 months among online Americans, split by products type (PCs – desktops versus laptops/notebooks, mobile phones – iPhones versus Android, and other technology products).
Purchase Plans-Hints from the upcoming TUP 2021 results
In these extraordinary times of change, we have released a small number of top-line observations based on preliminary results from TUP 2021 findings. This MetaFAQs includes observations of purchase plans based on preliminary results from TUP 2021, based on over 7,500 American respondents, of which almost 5,000 respondents have any purchase plans for PCs, smartphones, tablets, printers, or wearables. (The final results will be much larger in scope–based on results from over 13,500 respondents in the US, UK, Germany, Japan, and China.) Planners of note include Americans working from home and Americans planning to purchase a tablet or wearables.
Highlights: Printers
Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.
Apple’s share of active smartwatches [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 17, 2020 What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years. About MetaFAQs MetaFAQs…
Watching the watches – smartwatches and fitness bands [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 12, 2019
Smartwatch and fitness band penetration tapers to 2016 levels
The race for the wrist has settled into a larger-than-niche and less-than-majority position. Over the last three years, the share of online Americans using at least one smartwatch has grown from one in six to one in five, only to settle back to the one-in-six level. This is based on the TUP/Technology User Profile 2019 survey of 8,060 online adults in the US, and from the prior three annual waves.
Every step you take – smartphone step-trackers [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 24, 2017
Baby steps count, as long as they’re in the right direction. Digital health promises positive outcomes for a wide range of people. However, like gym memberships and home treadmills, they don’t do much unless people use them. A first step for many is to use what’s handy. Most smartphones can track a user’s steps, and many are being used for that purpose, although use isn’t as widespread as fitness trackers or smartwatches.
More MetaFacts findings
We know you’re curious – like we are! That’s what compels us to be researchers, driven by the quest for clearer truth and actionable insights. To read more findings from MetaFacts, current subscribers can choose subjects of interest from among TUP Topics in our client portal. There you will find a full range of deliverables:…