Age may be just a number, but a user’s age can tell us a lot about their preferences—especially between top competitors Samsung and Apple. Since each company is striving to expand its core base beyond smartphones to more PCs/Macs and tablets, it’s worth noting that there is a distinct difference in market penetration by age group.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s device type penetration within core [MetaFAQs]
The competition is fierce between Samsung and Apple. Both companies have the strongest hold of the smartphone market, and they are now trying to expand this across device types—especially within their pre-existing core customer base. One measure of brand loyalty is the range of device types that customers actively use.
This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.
Samsung and Apple’s core penetration [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, April 21, 2021
How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.
Highest ecosystem penetrations [MetaFAQs]
All it takes is one—especially when it comes to joining an ecosystems or brand footprint. A basic measure of ecosystem strength or brand footprint is how many customers are using at least one of its products or services.
This MetaFAQs reports on the use of one or more products or services by online adults spanning: Microsoft Windows and Xbox; Facebook networks or Portals; HP PCs or printers; Amazon shoppers and Alexa users; Apple iPhones, iPads, Watches, and Macs; Google Android/ChromeOS smartphones and tablets; and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
How old are home laptops? [MetaFAQs]
Between Apple, Google OS, and Windows notebooks–how old are home laptops? Is the average age of a home notebook PC much older among online adults in Japan than in Germany or the US? Are home MacBooks used longer than Windows laptops? How do Chromebooks stack up in longevity?
This MetaFAQs reports on the average age of home notebooks by operating system family and country. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Notebooks midmost in mobility [TUPdate]
Notebook Penetration – Now in the Middle of Mobility Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have…
Pent-up demand among notebook/laptop users [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 10, 2020 How enthusiastic or forward-looking are users about getting a new notebook? Are purchase plans any stronger among Windows notebook users than Apple MacBook users? Or, is it the other way around? This MetaFAQs compares notebook purchase intentions among current users or Windows notebooks and Apple MacBooks. Demand…
Apple MacBooks and Windows notebooks used differently by Americans [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 9, 2020 Are notebooks really that different from each other? Do users use a Windows notebook differently than users of Apple MacBook? This MetaFAQs looks at the regular activities being done with both types to address this question. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology…
Home notebooks – stuck at home and getting things done [TUPdate]
Dan Ness, Principal Analyst, October 2, 2020
Home mobile notebooks are popular for keeping at home
Mobile computing means much more than being able to work or play while traveling. Despite travel restrictions and worldwide stay-at-home orders during the pandemic, mobile computers reign as the most popular home computer. Well over half (57%) of online adults use a home notebook, compared to 46% using at least one home desktop. MetaFacts surveyed online adults in six countries for the 2020 wave of TUP/Technology User Profile: the US, UK, Germany, China, Japan, and India. Notebook use is strongest in Japan (72% of online adults) and Germany (67%), and the lightest in the US (50%).
Home PC trends – highlights from TUP/Technology User Profile 2019 – US [Highlights]
Home PCs are very much alive and being well-used. Home PC usage rates are stable, both in overall penetration and in the number being used. Nearly all online American adults regularly use a home PC, yet they see them differently. Younger Americans see them as adding to their entertainment, while for older adults it helps…