The market penetration of Windows OS, Apple OS, and Google OS devices varies considerably by country. This MetaFAQs reports on each OS ecosystem’s active market penetration and splits out American users by age group.
For most, PCs are first for connecting
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
Students and their technology
College students are visible users of technology devices. During the pandemic, their collection of actively used devices has shifted slightly. Worldwide, Windows PCs are the leading device followed by iPhones, which are reaching more students. Among Americans, Apple OS devices top the list, partly due to broader iPhone penetration.
Shifts in Apple and Windows penetration among Americans [MetaFAQs]
Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
It’s a multi-ecosystem world [TUPdate]
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
Will youthful enthusiasm drive new technology adoption? [TUPdate]
How much of a factor does age play in technology adoption and use? Are tech trends among younger generations a sign of what’s to come?
This TUPdate investigates the differences and similarities among age groups regarding which technology devices people use, how new those devices are, and how they use them. The online adults measured in this report range from ages 18-24, 25-34, 45-54, 55-64, and 65+ across the US, Germany, the UK, and Japan.
Ecosystem combination concentration by country [MetaFAQs]
It may seem like a jungle out there, but each ecosystem has one dominant product type and at least one other product or combination of products making up its market base. So, which ecosystems have the most multi-product combinations?
This MetaFAQs reports on the concentration of products within the bases of Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/ChromeOS smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Highest ecosystem combinations [MetaFAQs]
Which tech ecosystems have the most dedicated customers? Many tech ecosystems have customers who use multiple products from that ecosystem. Some adults use two or more Windows PCs, or an Apple iPhone and an iPad, for example.
This MetaFAQs reports on the concentration of same-family combinations of products among online adults using: Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/ChromeOS smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Samsung laptop progress [TUPdate]
While Samsung may be well known for its smartphones, Android tablets, and even refrigerators, its other devices–like PCs–have not achieved such notoriety. However, they are making strides to keep up with the competition—namely Apple.
This TUPdate reports on penetration rates between Samsung and Apple across countries, within their respective user bases, among their smartphone users, by age group, and technology ecosystem. This report measures online adults in the US, Germany, the UK, Japan, and China from TUP/Technology User Profile 2020, which is TUP’s 38th annual. It also includes data from TUP 2018 and 2019.
Highest ecosystem combinations [MetaFAQs]
Which tech ecosystems are strongest? One measure of ecosystem strength depends on how many products online adults use within that system. While Microsoft and Facebook take the lead in many countries, that is not always the case.
This MetaFAQs reports on the use of two or more products or services by online adults spanning: Microsoft Windows and Xbox, Facebook networks or Portals, HP PCs or printers, Amazon shoppers and Alexa users, Apple iPhones, iPads, Watches, and Macs, Google Android/Chrome smartphones and tablets, and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.