User profile by operating system ecosystem – MetaFacts TUP Client Portal

Dan Ness, Principal Analyst, MetaFacts, October 13, 2021

Apple for youngest adults and Windows for the middle

Windows has the broadest overall market penetration of any OS family
- Globally, Windows is strongest among adults who are employed, in larger households, working from home, and neither the oldest nor youngest
Apple OS devices have their strongest market penetration among younger adults, especially those employed and working from home
- Apple’s global market penetration is supported in three ways: iPhones, Macs, and iPads
- The global penetration of Google OS devices is primarily supported by Android smartphones.

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