Youth – Page 3 – MetaFacts TUP Client Portal

November 1, 2023February 26, 2024

Youth versus experience: the new/used computer divide

Employers are saddling younger adults with used/refurbished computers. Over one-third of American adults aged 18 to 24 actively using an employer-provided PC are using one previously used by someone else. In the UK, that rate among younger adults is nearly as high. Older adults don’t have as high a rate.

This MetaFAQs reports on the percentage of PC users actively using a used/refurbished computer by computer ownership and age group within the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1101_used] in TUP Lenses: PCs; Mobile Phones; User Profile

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October 19, 2023October 22, 2023

Apple Mac laptops reach parity with Windows PCs among young Americans

Apple Mac laptops reach parity among Windows PCs among young Americans – For years, Microsoft Windows has led the PC market. Meanwhile, Apple’s MacOS has become particularly popular among US adults aged 18 to 24. Currently, in this age group, the usage of Windows and MacOS is nearly identical. It’s worth noting that this trend is specific to young Americans and doesn’t extend to adults in the UK, Germany, Japan, or China.

This MetaFAQs reports on the operating system family of the notebook/laptop actively used by online adults in the US, Germany, UK, Japan, and China. Report [TUP_doc_2023_1019_1824] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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May 15, 2023June 22, 2023

Home PC trends and generational shifts – 2011-2022 – US

Home computers are losing their preeminence among online Americans. Since 2011, home computers have fallen from near ubiquity among online Americans to being regularly used by a dwindling majority.

This TUPdate reports on the penetration rates of home computers, Windows home PCs, Apple home computers, and Google OS (Chromebook) computers and overall level detailed by age generation. It also identifies how people have changed how they use home computers since the onset of the pandemic.

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May 8, 2023August 31, 2023

Long-term smartphone trends and generational shifts – 2011 to 2022 – US

Smartphones have risen to ubiquity from 2011 to 2022, although some generations of Americans have been faster to adopt. Apple iPhones or Android smartphones are stronger among some generations than others. A growing number of Americans are using their smartphones for activities formerly dominant on home computers and tablets, such as personal email and Internet browsing.

This MetaFAQs reports on the penetration of mobile phones, smartphones, Apple iPhones, and Android smartphones from 2011 through 2022, split by generational age group: Gen Z, Millennials, Gen X, Boomers, and Silent/Greatest. Furthermore, it reports on the top five smartphone activities overall and for each of these generations.

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February 13, 2023March 30, 2023

Technology wealth of American generations

Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? How has this shifted between 2021 and 2022?

This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – Gen Z, Younger/Older Millennials, Younger/Older Gen X, Younger/Older Boomers, and before.

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February 8, 2023February 26, 2024

Apple active installed base by country and age

Apple is the envy of many technology companies, primarily for their active installed base of loyal customers. While Apple’s highest penetration is with the iPhone, there is a solid overlap with Macs, iPads, and Apple Watch.

This MetaFAQs reports on the depth of Apple’s customer loyalty as measured by the collection of Apple products they use – iPhones, iPads, and Macs. It reports on the percentage of online adults in the US, the UK, Germany, and Japan that use any of Apple’s key devices and which ones they actively use. It further splits Apple’s installed base by age group, reporting on penetration and the average number of devices used.

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December 6, 2022February 5, 2024

The only set of connected devices Americans use

Since 2018 and through the pandemic, fewer online Americans have been using computers, game consoles, feature phones, and tablets. Smartphones, already near saturation levels, have continued to increase market penetration.

Is the smartphone headed towards being the last device standing, or is there some other device combination that is more widely used?

This TUPdate looks at the market penetration of key devices – computers, smartphones, feature phones, game consoles, and tablets – among American adults. Beyond their overall penetration rates, this analysis dives deeper into identifying the device combinations used by three of four American adults, and profiling who uses them.

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November 9, 2022November 13, 2023

Apple computer usage by socioeconomic groups

Apple computers grew in usage during the pandemic, only to shrink below pre-pandemic levels. The shape and composition of the active Apple computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. Advantaged Americans have been the ficklest. The skew toward younger Americans using Apple computers has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use an Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 6, 2022November 13, 2023

Apple notebook usage by socioeconomic groups

Apple notebook/laptop computers grew in usage during the pandemic, only to shrink to pre-pandemic levels. The shape and composition of the active Apple notebook computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. The skew toward younger Americans using Apple notebooks has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use a personally owned Apple notebook computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 3, 2022November 13, 2023

Home computer usage & plans by socioeconomic groups

Fewer Americans actively use a home computer than in 2018 before the pandemic. With each passing year, Americans in nearly every sociodemographic group have reduced their active use of a home computer. Purchase intentions, however, have foretold of a potential market composition shift with a resurgence of interest among some of the groups with the lowest usage rates.

This TUPdate looks at the profile of American adults who currently use a personally owned home computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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