Youth – Page 2 – MetaFacts TUP Client Portal

February 2, 2024May 20, 2024

Three-fourths of American Gen Z adults use an Apple device, up from two-thirds, while the UK has the reverse trend

Anchoring Apple’s market strength is its technology ecosystem, primarily when more than one Apple device is used with another. One of the most basic market metrics of Apple’s progress is whether an adult is using at least one Apple OS device – an iPhone, an iPad, or a Mac.

This MetaFAQs reports on the percentage of online adults actively using at least one Apple OS device, split by country and age generation. Report [TUP_doc_2024_0202_appt] in TUP Lenses: User Profile; Technology Ecosystems; Devices; Mobile Phones; Tablets; PCs

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January 20, 2024June 6, 2024

Home computer use is age-skewed and continuing the pre-pandemic drop

Home computers began to decline in use in 2018, a drop that accelerated with the pandemic’s onset. Younger adults across multiple countries were the first to reduce their home computer use which older adults then followed. In 2023, all age groups across the countries surveyed have reduced the share that actively uses a home computer. Usage is lowest among younger adults, although rates are also lower among older adults than in 2017.

Thie MetaFAQ reports on the percentage of online adults who regularly use a home computer, split by country (US, Germany, UK, Japan, and China) and age group. Report [TUP_doc_2024_0120_pcat] in TUP Lenses: PCs; User Profile

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January 20, 2024February 12, 2024

Home computer use is age-skewed and continuing the pre-pandemic drop

Home computers began to decline in use in 2018, a drop that accelerated with the pandemic’s onset. Younger adults across multiple countries were the first to reduce their home computer use which older adults then followed. In 2023, all age groups across the countries surveyed have reduced the share that actively uses a home computer. Usage is lowest among younger adults, although rates are also lower among older adults than in 2017.
Thie MetaFAQ reports on the percentage of online adults who regularly use a home computer, split by country (US, Germany, UK, Japan, and China) and age group. Report [TUP_doc_2024_0120_pcat] in TUP Lenses: PCs; User Profile

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January 15, 2024January 17, 2024

In-country computer use: age matters

Computers such as Apple Macs, those running Microsoft Windows or ChromeOS are being used by most online adults worldwide, although penetration rates vary by age group within countries. In the US and Japan, computer users skew older. In the UK and China, computer users skew somewhat younger, although not strongest among adults aged 18 to 24. Instead, a growing group of online adults rely on smartphones for everyday activities and turn to computers for a declining subset of things they regularly do.
This MetaFAQ reports on the percentage of online adults who actively use a computer that they acquired with personal funds (a home computer), one provided by an employer (work/self-employed), or from someone else (a school, library, government, neighbor, or other). Report [TUP_doc_2024_0115_agpc] in TUP Lenses: Devices; PCs; User Profile

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January 11, 2024March 14, 2024

Remote work rates vary by age and country

There is a global age skew towards few older adults working from home or remotely, although this pattern varies by country. In the US and Germany, the distribution is bimodal, with the highest share of not working remotely being among the youngest and oldest workers. For workers in the UK and China, the picture is different, with a stronger skew against older workers working remotely.
This MetaFAQs reports on the percentage of online workers who worked from home in the prior 30 days by age group and country. Report [TUP_doc_2024_0111_ywfh] in TUP Lenses: User Profile; Work/Life Balance

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January 9, 2024December 5, 2023

The generational divide in Apple computer usage

Apple’s marketing has long emphasized a youthful image with high design standards, factors that have most strongly appealed to younger adults. At the same time, older generations often rely on the brands and products that they are familiar with, and in the specific case of computers, this includes a higher share of Windows computers. Gen Z, in particular, has a higher share of devices that connect through social media, and they often identify themselves as being different from other generations. These and other factors make Apple computers more popular among younger adults.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who use an Apple computer, split by age generation. Report [TUP_doc_2024_0109_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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January 6, 2024January 31, 2024

Used and refurbished computer market health and youth

The market for used or refurbished computers is healthy, steady, and widespread. It is a common and ongoing practice among adults in the US, Germany, UK, and Japan. There is a youthful skew, especially among younger Americans.

This MetaFAQ reports on the percentage of home PCs acquired as used or refurbished, split by country and user age group.

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January 1, 2024March 22, 2024

Young Americans fully embrace MacBooks for the first time

Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.

This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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December 27, 2023February 22, 2024

Apple’s uneven global reach among youth

Apple has a history of marketing towards younger people or those aspiring to have a more youthful image. That has borne fruit, as demonstrated by the higher penetration rates of Apple products and services. Apple’s line of Macintosh computers acquired with personal funds for home use has higher penetration rates among younger adults than among older ones. However, this pattern is not true across all countries surveyed.
This MetaFAQs reports on the percentage of online adults using an Apple home computer within age groups in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1227_yapl] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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December 7, 2023November 15, 2023

Nearly three of four Gen Z Americans use at least one Apple device

Apple has expanded into the two latest generations of online adults around the world. In every country surveyed, more than half of online adults are regularly using at least one major Apple product: an iPhone, an iPad, or a Mac. Among the earlier generations with millennials and Boomer/Silent adults, global penetration is 40%, and in the US it nears 50%.
This MetaFAQs reports on the percentage of online adults by age generation and country who are using one or more Apple devices – a smartphone, tablet, or computer. It also details how many Apple devices each age generation is using. Report [TUP_doc_2023_1207_appl] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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