“We shall not cease from exploration, And the end of all our exploring Will be to arrive where we started And know the place for the first time.” – T. S. Eliot
We can agree that much of the world has changed.
But, what has changed and what has not changed?
Since your company is creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research through its TUP/Technology User Profile service. This site describes the many answers that TUP supports and links you to the TUP deliverables.
TUP is the longest-running continuous study of technology users, now in its 41st year
There are many ways to effectively use this portal, by choosing from the menus above, using the open-ended search box, or choosing from the selections of keywords on the right. Also, the menu above has even more instructions on navigating the TUP client portal.
Welcome to the client subscriber portal for the MetaFacts TUP/Technology User Profile service. Subscribers are able to log in and get access to the latest research results and deliverables of the TUP service.
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Stronger tech buying plans among remote workers – Workers working from home have substantially stronger purchase plans than workers who never work from home. To be able to work effectively, they need sufficient technology to enable communication, collaboration, comfort, and computing. Based on their recent survey responses, their technology needs are not fully satisfied.
This MetaFAQs reports on the purchase plans for computers, tablets, printers, consumer electronics, and other technology products, contrasting workers who work from home versus those who do not by country. Report [TUP_doc_2023_1129_plan] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; Consumer Electronics; Printers; Work/Life Balance
One in three Gen Z Americans have a new PC, unlike Boomers – Experienced generations replace PCs less frequently than newer users, especially in the US, UK, and Germany. However, Japan and China’s Gen X started with computers later. Notably, Gen Z shows a strong inclination towards using the latest computers. Report [TUP_doc_2023_1127_newp] in TUP Lenses: Devices; PCs; User Profile
Half of Americans use a smartphone for work – Over half of online American adults utilize smartphones for various work tasks, from emails to videoconferencing. One in six American workers relies solely on a smartphone. Another quarter have all three: a smartphone, computer and tablet, and 80% of these rely on smartphones for work activities. Interestingly, half lack employer-provided computers.
This MetaFAQs reports on the percentage of online adults regularly using a smartphone for work-related activities. Report [TUP_doc_2023_1125_spwr] in TUP Lenses: Mobile Phones; Activities; Communication; Work/Life Balance
Most remote workers expect remote work next year – In a year, most current remote workers in the US, UK, Germany, and Japan anticipate consistent home-based work. However, fewer elite Chinese workers share this expectation. Very few workers not now working remotely expect to start. Report [TUP_doc_2023_1123_fwfh] in TUP Lenses: User Profile; Work/Life Balance
Home computer use is age-skewed; whether youngest, younger, or older varies by country – Home computers are not used as readily by all age groups. There are wide age differences in most countries due to engrained habits, replacement by smartphones, and socioeconomics.
This MetaFAQs reports on the installed base of home computers among online adults in the US, UK, Germany, Japan, and China, split by user age group. Report [TUP_doc_2023_1121_pcag] in TUP Lenses: PCs; User Profile
HP has the highest printer share among nearly all American generations – HP leads the American online printer market, ahead of other brands in the active installed base. Among Gen Z Americans, however, there is solid competition. This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2023_1119_hppr] in TUP Lenses: Printers; User Profile
Game consoles are a youngster thing – Using a game console to play games is much more prevalent among younger adults than older ones. That’s the case across all countries surveyed: the US, UK, Germany, Japan, and China. Adults aged 25 to 34 have similar game console usage rates to those aged 18 to 24, which reflects the continued interest and habit energy of continued, if declining, use from younger ages. Playing games often have a social aspect, as groups of younger adults convene (in person or online) to play together. It’s important to note that game-playing with connected devices is widespread across all age groups, just less so by using game consoles and more so with computers, smartphones, and tablets.
This MetaFAQs reports on the percentage of online adults actively using a game console by age group and country. Report [TUP_doc_2023_1117_cons] in TUP Lenses: User Profile; Game Consoles, Gaming PCs, and Game-Playing
Smartphone replacement sooner in the US, UK, and China, especially among later generations – Keeping smartphones fresh and new is the current practice of most online adults throughout the US, UK, and China. Half or more of the online adults in these countries acquired a smartphone within the last 18 months. Online adults in Germany and Japan, however, are keeping their smartphones longer. In these countries, nearer to three in eight online adults have phones this new. Typical German and Japanese cultural values encourage people to keep many consumer products until they are no longer functional instead of replacing them simply because there are newer ones available. Ecological and economic concerns also contribute to keeping electronics longer than average, as well as country-specific carrier agreements.
This MetaFAQs reports when smartphone users acquired their smartphone by age generation and country. Report [TUP_doc_2023_1113_spne] in TUP Lenses: Mobile Phones; User Profile
Home PCs: the unsung heroes of remote work – Getting things done for work from home often demands using a computer. Activities from Webex or Zoom group meetings to creating presentations or reports benefit from using the larger screens of most computers. However, employers have been slow in providing PCs to remote employees. Just as they wavered in their commitment to supporting workers working from home, they’ve vacillated in their policies around providing technology to remote workers.
This MetaFAQs reports on the percentage of workers who use a home computer for work-related activities. Report [TUP_doc_2023_1111_hwrk] in TUP Lenses: PCs; User Profile; Households; Activities; Work/Life Balance
A sizeable share of the online public live alone, especially in Germany, yet also in the US, UK, and Japan. This research finding has implications for technology marketers, since our TUP data also shows that one-person households behave differently than those with many people, especially with children. Solo households buy technology products less often, have fewer products and services, and have different needs. Report [TUP_doc_2023_1107_alon] in TUP Lenses: User Profile; Households