Dan Ness – Page 7 – MetaFacts TUP Client Portal

February 19, 2024February 29, 2024

US trails in employed online users

Globally, four in ten to six in ten online adults are working full-time or part-time. The use of online devices has broadened well beyond employed persons to include adults with a wide variety of employment statuses: retired, students, self-employed, unemployed, or otherwise not employed outside of the home. Among the countries surveyed, the US has the lowest share of online adults employed full-time or part-time.
This MetaFAQs reports on the percentage of online adults employed full-time or part-time. Report [TUP_doc_2024_0219_empl] in TUP Lenses: User Profile; Households

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February 19, 2024June 7, 2024

Renters continue to outnumber homeowners in some countries

Many smart home technology devices rely on people to change their living space to accommodate the tech. However, many landlords restrict the changes renters can make to their dwellings, making it difficult for renters to adopt new technology. Meanwhile, other landlords take a more embracing view of innovation, incorporating smart home technology devices into their rental properties to build value and increase security or efficiency.

This MetaFAQs reports the percentage of online adults renting their dwellings split by country. Report [TUP_doc_2024_0219_dwet] in TUP Lenses: User Profile; Households

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February 18, 2024May 20, 2024

In most countries, age is a factor explaining declining active printer use

Even the most generous measure of printer use – whether any adult has used any printer in the prior 90 days – shows a substantial decline. In most countries surveyed, the deepest drop in active printer use has been among younger adults.

This MetaFAQs reports on the percentage of online adults actively using a printer split by country (US, Germany, UK, Japan, China) and age group (18-24, 25-34, 35-49, 50+). Report [TUP_doc_2024_0218_agpt] in TUP Lenses: Printers; User Profile

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February 17, 2024February 29, 2024

Tech use grows with household size

Adults in larger households worldwide use more devices than those in smaller households, a trend that has been established for years. Even as people are using fewer devices, those with more people in their households continue to use more devices than the adults in smaller households. One key factor influencing a higher usage profile is the presence of children, especially school-aged kids. Also, many smaller households are composed of older adults or those not employed outside of the household. All of these are contributing factors towards the greater use of technology devices and services.

This MetaFAQs reports on the average (mean) number of devices actively used (phones, computers, tablets) by adults by household size and country. Report [TUP_doc_2024_0217_many] in TUP Lenses: User Profile; Households

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February 16, 2024May 23, 2024

Apple’s wavering global reach among youth

Apple has historically targeted and appealed to younger adults, starting with Apple home computers. While this market segment remains vital to Apple, only a fraction of adults aged 18 to 24 across multiple countries actively use an Apple home computer. Also, the penetration rate has been wavering. Younger adults are increasingly using smartphones for many activities instead of home computers. Also, many members of this age group are changing their life circumstances, as students or in their employment status. Still, in most countries surveyed, this age group has higher market penetration than older adults.

This MetaFAQs reports on the percentage of adults actively using an Apple home computer by country (the US, Germany, the UK, Japan, and China) and age group (18-24, 25-34, 35-49, and 50+). Report [TUP_doc_2024_0216_yapt] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 15, 2024February 29, 2024

Most device hours are among younger workers

Worldwide, the most active users of connected devices are younger workers. The hours people use devices like smartphones, computers, and tablets ranks second among either younger adults not employed outside of the home or older adults who are employed, varying by country.

This MetaFAQs reports on the mean weekly hours that adults use connected devices by employment status and age group by country. Report [TUP_doc_2024_0215_ybus] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Work/Life Balance

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February 14, 2024April 24, 2024

Work PCs still trail home PCs even as home PC usage drops

Many more workers use a home PC than a work PC, although the trend in some countries is that some medium-sized and larger employers are providing computers. Even as home PC usage continues its decline, employed home computer users still far outnumber work PC employees.

This MetaFAQs reports on the percentage of US, German, UK, Japanese, and Chinese workers who use a home PC and an employer PC, split by employer size. Report [TUP_doc_2024_0214_hwpt] in TUP Lenses: PCs; Work/Life Balance; User Profile

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February 13, 2024February 29, 2024

Young adults strongly prefer Apple computers globally

Globally, computer users aged 18 to 24 are twice as likely as 50+ users to be using an Apple computer. Among German adults, the ratio is the most extreme – more than four times wider. Germany has been a stronghold for Windows computers as well as Android smartphone and tablets, a factor that has been changing primarily with younger Germans. In Japan, the difference by age group is not as extreme, and Apple’s overall penetration is lower across the board.

This MetaFAQs reports on the percentage of adult computer users who are using an Apple computer by age group and country. Report [TUP_doc_2024_0213_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 13, 2024April 24, 2024

Apple deepens its loyalty in Germany and the UK

One hallmark of Apple’s success with its technology ecosystems is the breadth of Apple products that customers use. Using the most straightforward measure of market penetration—those adults who use at least one Apple product—Apple shows stable market penetration globally and in the US, the UK, Germany, and Japan. Looking one level deeper, the share of customers using two or more Apple OS devices shows a similar pattern, a positive sign for Apple. User penetration trends in China are less optimistic.

This MetaFAQs reports on the percentage of online adults using one or more Apple OS devices—an iPhone, iPad, or MAC—and those using two or more Apple OS devices. The data is split by country. Report [TUP_doc_2024_0213_aplt] in TUP Lenses: Technology Ecosystems; PCs; Mobile Phones; Tablets

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February 12, 2024September 25, 2024

How American generations use smartphones

People continue to engrain smartphones further into their lives, relying on them for communication and many other activities. No single communication mode has reached singularity, and instead the top activities include text messaging, personal email, and even personal phone calls. Later generations have the highest regular use of social networking activity, while earlier generations are increasingly using smartphones for online shopping and banking. Video calls have only emerged as a top activity among one generational group.

This MetaFAQ reports on how Americans use smartphones. It shows the percentage of Americans doing any of the top ten smartphone activities. Further, it compares these percentages to how smartphone users use them worldwide. For Americans, it also splits these activities by generational group, identifying each group’s top ten activities and the three activities that have expanded the most since 2019. Report [TUP_doc_2024_0212_spac] in TUP Lenses: Devices; PCs; Mobile Phones; Activities; Communication

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