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Posted on February 16, 2024May 23, 2024 by Dan Ness

Apple’s wavering global reach among youth

Apple has historically targeted and appealed to younger adults, starting with Apple home computers. While this market segment remains vital to Apple, only a fraction of adults aged 18 to 24 across multiple countries actively use an Apple home computer. Also, the penetration rate has been wavering. Younger adults are increasingly using smartphones for many activities instead of home computers. Also, many members of this age group are changing their life circumstances, as students or in their employment status. Still, in most countries surveyed, this age group has higher market penetration than older adults.

This MetaFAQs reports on the percentage of adults actively using an Apple home computer by country (the US, Germany, the UK, Japan, and China) and age group (18-24, 25-34, 35-49, and 50+). Report [TUP_doc_2024_0216_yapt] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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CategoriesMetaFAQs, PCs, Technology Ecosystems, TUP 2017, TUP 2018, TUP 2019, TUP 2020, TUP 2021, TUP 2022, TUP 2023, User Profile TagsAge, Age Groups, Apple, Apple Mac, Computers, Devices, Laptops, MacBooks, Macintosh, MacOS, Market penetration, Notebooks, Seniors, Technology Ecosystems, Trends, Youth

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