Apple’s wavering global reach among youth – MetaFacts TUP Client Portal

Apple has historically targeted and appealed to younger adults, starting with Apple home computers. While this market segment remains vital to Apple, only a fraction of adults aged 18 to 24 across multiple countries actively use an Apple home computer. Also, the penetration rate has been wavering. Younger adults are increasingly using smartphones for many activities instead of home computers. Also, many members of this age group are changing their life circumstances, as students or in their employment status. Still, in most countries surveyed, this age group has higher market penetration than older adults.

This MetaFAQs reports on the percentage of adults actively using an Apple home computer by country (the US, Germany, the UK, Japan, and China) and age group (18-24, 25-34, 35-49, and 50+). Report [TUP_doc_2024_0216_yapt] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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