Background:
Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to product and share documents and information with less paper.
During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.
Approach:
For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Brother home printers. MetaFacts also includes detailed data on user’s attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.
The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.
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