Dan Ness, Principal Analyst, MetaFacts, May 2, 2019 Will tablets go mainstream, so much so that they’re the first device consumers reach for? A persistent yet small group of Americans use their tablet more than a smartphone or PC. Are the rest missing something? Might this edge group grow? The size of the tablet-first segment…
Favorite device combinations – flexibility and juggling [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 26, 2019 Users vote with their fingers, demonstrating what they like by what they actually use. The top combination includes four devices – a desktop, notebook, tablet, or smartphone – and actively used by one in six (16%) of online adults in the US. This is based on the…
Are we exclusive? An update on ecosystem exclusivity, dominance, and non-exclusivity [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 19, 2019 Do customers act on ecosystems, choosing to focus within a brand’s family for their products and services? How many technology users are exclusive, or at least favor one over another? Only one in eight (12%) of online adults around the world are truly exclusive, using products and…
How central and vital are home PCs? [TUPdate]
Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature…
Digital publication readership – to be saved by Apple News+? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 5, 2019 Magazine and newspaper writers envision a world of digitally-connected readers hanging on their every word. Despite the ubiquity of connected devices, from smartphones and PCs to tablets, that’s not currently the case. Fewer than half of online adults regularly read a magazine, newspaper, or periodical using any…
Which activities span many devices? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 22, 2019
So many of us have done it – started doing with our smartphone or tablet what we only formerly did with our PC. Are some activities so addictive or prevalent that people do them across their many devices? Based on our latest research, the answer is yes, and especially so for certain activities.
Streaming subscriptions – the age cliff for music [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 15, 2019 Streaming subscriptions are popular, with 69% of online adults actively using at least one type of free or paid digital media subscription. Penetration is highest among younger than older American adults. Nearly nine in ten online adults in the US aged 18-34 use a digital media subscription….
Device jugglers stretch certain multi-platform activities [TUPdate]
Dan Ness, Principal Analyst, February 16, 2019
Consider the device juggler – emailing with a PC, then a smartphone, and then with a tablet or different PC. Do they seem more talented or rare than most of us? Our research shows they are not that unique. Ninety-six percent of those with 2 or more connected devices do at least one type of personal activity across multiple devices. However, the range of multi-platform activities is so broad and unique to the individual user that no single type of activity is cross-platform for the majority. This defines the demand for smoother user experiences.
American screen time remains thirteen trillion hours [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 18, 2019
American adults are using their connected devices as much as ever, in 2018 totaling 13 trillion hours per week with their Smartphones, PCs, Tablets, and Game Consoles. This is slightly lower than the 13.3 trillion-hour level in 2017.
This is based on the 36th wave of Technology User Profile – TUP 2018. This analysis is based on 7,886 U.S. survey respondents, 7,521 respondents in TUP 2017, and 7,336 in TUP 2016.
Total screen time stabilizes
There has been growing media awareness and reporting about adverse social and health effects from the over-use of technology devices. These concerns have sparked the development of apps and settings to help monitor and manage screen time. Meanwhile, Americans, and indeed also adults around the world, continue to find useful and entertaining ways to integrate actively connected devices into their lives.
How and where PCs and tablets are used differently than smartphones [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 11, 2019
People love their Smartphones and find more to do with them than PCs or Tablets. Around the world, there are few activities done with PCs as regularly as are done with Smartphones. Furthermore, there are no activities done more so on Tablets than on either Smartphones or PCs. Usage profiles vary somewhat by country. Online adults in the U.S. use their connected devices differently than users in many other countries.