TUPdates – Page 3 – MetaFacts TUP Client Portal

October 27, 2022November 13, 2023

Home Windows PC usage by socioeconomic groups

Fewer Americans actively use a home Windows PC than in 2018 before the pandemic. With each passing year, Americans in nearly every sociodemographic group have reduced their active use of a Windows PC home computer. Seniors and traditionally advantaged Americans stand out for having the highest penetration rates.

This TUPdate looks at the profile of American adults who currently use a personally owned home Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 26, 2022February 15, 2023

Basic feature phone usage by socioeconomic groups

While smartphones get most of the market attention, during the last five years with the pandemic, a surging group of Americans returned to using feature phones. The resurgence took place among both upper and lower socioeconomic groups. While younger Gen Z are often typecast as using only the newest technologies, such as smartphones, economic realities have contributed to the temporary growth in feature phone usage.

This TUPdate looks at the profile of American adults who currently use a feature phone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 25, 2022November 13, 2023

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 24, 2022February 15, 2023

Android smartphone usage & plans by socioeconomic groups

Android smartphones continue to predominate as products for lower and moderate socioeconomic groups, both active users as well as those aspiring to have newer Androids. Several traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. As overall Android smartphone penetration has dropped among Americans during the pandemic, adoption faltered the furthest among disadvantaged groups. However, two upper socioeconomic groups have higher penetration rates than five years earlier.

This TUPdate looks at the profile of American adults who currently use or intend to use an Android smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 23, 2022November 13, 2023

iPhone usage & plans by socioeconomic groups

The Apple iPhone continues to be a product for upper socioeconomic groups, both active users as well as those aspiring to have newer iPhones. Traditionally advantaged groups have higher iPhone market penetration rates than those historically disadvantaged. During the pandemic, iPhone adoption faltered among disadvantaged groups, with 2022 showing a return to broadening penetration.

This TUPdate looks at the profile of American adults who currently use or intend to use an iPhone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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September 11, 2022November 9, 2022

Work from home experience & purchase plans

Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.

This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.

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July 14, 2022October 12, 2022

American women 40+ and their technology

As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.

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June 30, 2022October 12, 2022

American retirees and their technology

The number of America’s online retirees has been on a steady incline–increasing by 5% each year since 2018—and retirees’ enthusiasm for tech has steadily increased, too. But just how active are American retirees, and how do their attitudes and values impact usage? This TUPdate reports on the unique attitudes and tech habits of American retirees, a group which is made up of 48.8 million Americans. This analysis splits American retirees into 6 segments based on their attitudes and values. Report [TUP_doc_2022_0630_reti] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities.

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May 6, 2022October 12, 2022

Profile of Americans who bought a home PC during the pandemic

The pandemic brought with it a lot of changes to how Americans live and work. Many had to adjust to working from home for the first time, and this often meant a new need for tech—especially home PCs. 56.4 million Americans—26% of all online American adults—bought a home PC during the pandemic. This MetaFAQs profiles those who bought a home PC during the pandemic by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; presence of children; household size; life stage (age, employment status, presence of children); number of home PCs; work from home status (current, expected, and before the pandemic); and
brand of home PC. Report [TUP_doc_2022_0506_pand] in TUP Lenses: Work/Life Balance, PCs.

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March 9, 2022October 12, 2022

Digital health usage among Americans

Digital technology has empowered people worldwide to be more involved with and aware of their health, with a growing and rich collection of devices and information sources. However, has supply outpaced the demand? This TUPdate reports on the active usage of critical health devices and health-oriented activities. It details the number of online adults in the US, Germany, UK, and Germany who track their steps using a smartphone, uses a smartwatch or fitness tracker, or regularly search for health information online.

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