Stop (or limit) the ads! So say nearly a third of Americans consistently since 2019. While advertising drives much of the Internet, a substantial number of online adults use ad-blocking apps on their computers, smartphones, or tablets. This MetaFAQs reports on the levels since 2019, on which platforms ad-blocking apps are being used and which market segments use the apps more or less than others. The segments span the vulnerable to the advantaged, and details differences by racial/ethnic groups, employment status, the mix of technology ecosystems in use, and other characteristics.
The decline of Meta among younger adults
Meta’s three main properties—Facebook, Instagram, and WhatsApp—have been waning in popularity from 2016 to 2021 among online adults. A major contributor to this is the younger generation, especially when it comes to use of Meta’s former namesake, Facebook.
This TUPdate reports on Meta’s active American users of Facebook, Instagram, WhatsApp, and any of the three (net) from 2016 to 2021. This report also considers younger online adults (aged 18-24) in the US and Germany.
Technology profile of currently unemployed Americans aged 18-49
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – currently unemployed Americans aged 18-49 – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
How Americans use devices in technology ecosystems
Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.
Technology Use Among American Seniors 75+
American online seniors aged 75 and older are more active and numerous than may be expected, accounting for ten million Americans. This TUPdate reports on the mixture of connected devices in active use – home PCs, smartphones, tablets, and feature phones, and how many of these they actively use. It also shows which activities these busy seniors do with their devices and how many regularly conduct the given activity. Furthermore, this TUPdate describes which consumer electronics are being used for entertainment purposes and the share of this segment that use wearables or smart homes.
Technology profile of alone American seniors
Online Americans aged 65 and older and who live alone are one of many socioeconomically disadvantaged groups. During the pandemic, many have been adversely affected by not having robust technology such as can be used for communication or delivery of food or medicine. This TUP analysis reports on this group and which active connected devices they use, how many they regularly use, how intensively they use them, and their work from home status.
Technology profile of Americans with less than a high school education
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans with less than a high school education – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Technology profile of low-income workers (<$25k)
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans with a household income of $25,000 or less – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Technology profile of low-income Americans in large households
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans in households with 4 or more persons and a household income of $35,000 or less – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Technology profile of American childless partnered employees aged 18-49
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – employed Americans aged 18 to 49 who have a married or unmarried partner and who do not have a child 17 or younger in their household – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.