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Posted on February 3, 2022February 26, 2024 by Dan Ness

The decline of Meta among younger adults

Meta’s three main properties—Facebook, Instagram, and WhatsApp—have been waning in popularity from 2016 to 2021 among online adults. A major contributor to this is the younger generation, especially when it comes to use of Meta’s former namesake, Facebook.
This TUPdate reports on Meta’s active American users of Facebook, Instagram, WhatsApp, and any of the three (net) from 2016 to 2021. This report also considers younger online adults (aged 18-24) in the US and Germany.

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CategoriesActivities, TUP 2016, TUP 2017, TUP 2018, TUP 2019, TUP 2020, TUP 2021, TUPdates, User Profile TagsActivities, Age Groups, Facebook, Instagram, Market penetration, Meta, Social networks, WhatsApp, Youth

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TUP TOPICS

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