Profile of Americans using Instagram

Meta’s active reach has declined over time and has been bolstered by its active Instagram base. Instagram users are different from active Facebook or WhatsApp users, complementing shortfalls in Meta’s other two platforms. Thirty-nine percent of online Americans actively use Instagram. This MetaFAQs profiles active Instagram users by their age, age within gender, employment status, household size, life stage, and mix of technology ecosystems.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

Profile of Americans using Facebook, Instagram, or WhatsApp

Meta engages nearly three-fourths of online Americans with its Facebook, Instagram, or WhatsApp platform. This MetaFAQs profiles American users of any of the three, Facebook, Instagram, or WhatsApp, by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

Profile of American VR Headset users

So far, virtual reality has been a dream, only being actively used by a small number of creative and fun-loving pioneers. Within the TUP 2021 survey, MetaFacts identified 358 respondents that report regularly wearing VR headsets. This MetaFAQs report details their game-playing activities, including which devices they regularly use, along with their demographic and technological profile.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

VR headset adoption

VR headsets are slowly and unsteadily working their way onto the heads of online adults. This TUPdate shows how penetration has expanded (and contracted) since 2018. By reviewing the activities that VR headset users do with their other connected devices – smartphones, PCs, tablets, or game consoles – this TUPdate profiles just who these VR headset early adopters are. Their creative, fun, collaborative, and educational activities point the way to possible hotspots of VR headset adoption.

This content is for subscribers only.
Login Join Now
Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.