Profile of Americans using Instagram

Meta’s active reach has declined over time and has been bolstered by its active Instagram base. Instagram users are different from active Facebook or WhatsApp users, complementing shortfalls in Meta’s other two platforms. Thirty-nine percent of online Americans actively use Instagram. This MetaFAQs profiles active Instagram users by their age, age within gender, employment status, household size, life stage, and mix of technology ecosystems.

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