Simplicity coalesces with smartphones

The long-term trend towards actively juggling many connected devices has reversed. It has even slid as users consolidate their activities on a smartphone. Furthermore, people use their devices for a narrower range of activities, simplifying their device collection and what they do with them.

Many users shifted to using a notebook and smartphone only to continue their shift using their notebooks less than before. Tablets offered to combine the best of computers and smartphones but instead have fallen into a gap between them. Meanwhile, the majority of people have migrated their activities onto their smartphones. Some of the motivation has been a quest for simplicity, although, in fact, convenience has driven more people. Economics have also played a part, spurred by the many shifts in work in response to the pandemic.

Only ten years ago, the average online adult regularly used as many as four types of devices, most frequently using a home computer, work computer, smartphone, and tablet. Although computers are still in active use, when they are being used, many have been relegated to specific tasks, such as shopping, watching videos, or intensive games.

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Microsoft CoPilot – generative AI as an enterprise Office 365 service for creatives

Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.

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Declining hours of connected device use

After peaking at the start of the COVID pandemic, the hours online adults use their connected devices have broadly declined. Across the US, Germany, and the UK, total device hours have even dropped below their pre-pandemic levels. This MetaFAQs report, based on the results of TUP research from 2016 through 2021, details the hours spent using home PCs, work PCs, smartphones, and tablets and how those hours have shifted.

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Tablets dissolving into a split market [TUPdate]

Tablet use has been on the decline. American online adult tablet use has dropped from 60% in 2016 to 36% in 2020. But to what extent is this the case depending on country and types of device users? This TUPdate reports on online adults who actively use a tablet by country (US, Germany, and UK), year (2016-2020), age, hourly usage, household size, and top tablet activities. It also considers iPad use in comparison to overall tablet use and non-Apple tablet use, as well as the association between iPhone/Android smartphones and iPad/non-Apple tablet use.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.