After peaking at the start of the COVID pandemic, the hours online adults use their connected devices have broadly declined. Across the US, Germany, and the UK, total device hours have even dropped below their pre-pandemic levels. This MetaFAQs report, based on the results of TUP research from 2016 through 2021, details the hours spent using home PCs, work PCs, smartphones, and tablets and how those hours have shifted.
Tablets dissolving into a split market [TUPdate]
Tablet use has been on the decline. American online adult tablet use has dropped from 60% in 2016 to 36% in 2020. But to what extent is this the case depending on country and types of device users? This TUPdate reports on online adults who actively use a tablet by country (US, Germany, and UK), year (2016-2020), age, hourly usage, household size, and top tablet activities. It also considers iPad use in comparison to overall tablet use and non-Apple tablet use, as well as the association between iPhone/Android smartphones and iPad/non-Apple tablet use.
Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 28, 2020
How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.
Active use of Instagram by age group and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 18, 2020 How many adults regularly use Instagram? Is there an age skew? How does any age skew vary by country? This MetaFAQs reports on the active use of Instagram by age group and country. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research…
Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 13, 2020 Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of…
Active use of Facebook by age group and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, December 12, 2020 How has Facebook’s active market penetration changes over the last five years? Where does it stand today? How does this compare by age group and country? This MetaFAQs shows the reported active use of Facebook by four age groups in the US, UK, and Germany between 2016…
The mobility of tablets [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 28, 2020 Tablets are made to be mobile, but are they being used that way? Have tablets made inroads into the workplace or schools? This MetaFAQs reports on the locations that tablets are being used among online adults in three countries and over five years. About MetaFAQs MetaFAQs are…
Active iPad use by country and year [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 21, 2020 How has the penetration rate of using an Apple iPad changed? How is this different between the US, UK, and Germany? This MetaFAQs reports on the shift in active usage between 2016 and 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…
Apple iPad use by household size and country [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 14, 2020 The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany. About MetaFAQs MetaFAQs are answers to frequently…
Tablet use by household size [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, November 7, 2020 How many people are actively using tablets? Is there a difference by household size? This MetaFAQs reports on the active installed base of tablets in the US, UK, and Germany from 2016 through 2020. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The…