Tablets dissolving into a split market [TUPdate]

Tablet use has been on the decline. American online adult tablet use has dropped from 60% in 2016 to 36% in 2020. But to what extent is this the case depending on country and types of device users? This TUPdate reports on online adults who actively use a tablet by country (US, Germany, and UK), year (2016-2020), age, hourly usage, household size, and top tablet activities. It also considers iPad use in comparison to overall tablet use and non-Apple tablet use, as well as the association between iPhone/Android smartphones and iPad/non-Apple tablet use.

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