TUPdates – Page 5 – MetaFacts TUP Client Portal

January 31, 2022November 13, 2023

Technology profile of currently unemployed Americans aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – currently unemployed Americans aged 18-49 – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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January 26, 2022October 12, 2022

How Americans use devices in technology ecosystems

Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.

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January 24, 2022February 26, 2024

Technology Use Among American Seniors 75+

American online seniors aged 75 and older are more active and numerous than may be expected, accounting for ten million Americans. This TUPdate reports on the mixture of connected devices in active use – home PCs, smartphones, tablets, and feature phones, and how many of these they actively use. It also shows which activities these busy seniors do with their devices and how many regularly conduct the given activity. Furthermore, this TUPdate describes which consumer electronics are being used for entertainment purposes and the share of this segment that use wearables or smart homes.

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January 17, 2022November 13, 2023

Technology profile of alone American seniors

Online Americans aged 65 and older and who live alone are one of many socioeconomically disadvantaged groups. During the pandemic, many have been adversely affected by not having robust technology such as can be used for communication or delivery of food or medicine. This TUP analysis reports on this group and which active connected devices they use, how many they regularly use, how intensively they use them, and their work from home status.

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January 10, 2022November 13, 2023

Technology profile of Americans with less than a high school education

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans with less than a high school education – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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January 3, 2022October 10, 2022

Technology profile of low-income workers (<$25k)

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans with a household income of $25,000 or less – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 27, 2021November 13, 2023

Technology profile of low-income Americans in large households

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans in households with 4 or more persons and a household income of $35,000 or less – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 22, 2021October 10, 2022

Technology profile of American childless partnered employees aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – employed Americans aged 18 to 49 who have a married or unmarried partner and who do not have a child 17 or younger in their household – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 21, 2021October 10, 2022

American game players and their technology

Playing games with connected devices is widespread among American adults, while only a subset use game-focused equipment such as gaming PCs, gaming consoles, or VR headsets. This TUPdate reports on the share of adults regularly playing immersive/video or other games using their smartphones, PCs, or tablets, comparing them to the adoption rates of game-focused equipment.

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December 20, 2021November 13, 2023

Technology profile of low income renters

During the pandemic, low-income American renters were a large segment of Americans strongly disrupted by shutdowns, work interruptions, and even evictions. This historically socioeconomically disadvantaged market segment has the potential to benefit from technology that can enable less dangerous occupations, although starting from lower-than-average market penetration levels. This MetaFacts TUPdate report details how far below average this segment is in their use of connected devices, which types of devices they are (and aren’t) using, and how often they’re using what they have. Furthermore, it quantifies how many online adults in this segment do (and don’t) work from home.

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