Category: TUPdates

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A HomePod shuffle – a sound path of Apple’s expansion [TUPdate]

As voice-enabled speakers slowly creep into the mainstream, Apple’s HomePod is following suit. And since Apple leads in the broad totality of its customer relationships—its increasing emergence into the voice-enabled speaker market is one to watch.
This TUPdate reports on the size of Apple’s American HomePod user base between 2019 and 2020, as well as this base compared to other companies in that same time period. This report also considers voice-enabled wireless speaker use by age group and by number of Apple devices in the United States, as well as voice assistant usage by the number of Apple devices among online American adults in 2019 and 2020.

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Communication platforms – fast, now, or visible? [TUPdate]

Has the increased demand for synchronous, high-bandwidth activities—like video meetings—affected device use? Are people choosing one device over another for such activities? This TUPdate reports on synchronous and asynchronous communication levels by country alongside device type (smartphone, home PC, or tablet), activity type (phone/video calls, text message, email, and web-based group meetings), and age group. This TUPdate considers online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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The entanglement of work activities with personal technology [TUPdate]

As the boundaries between work and home become more blurred, are more home PCs being used for work? When employees do use their home PCs for work, what devices do employees use most—and what for? This TUPdate looks at how widespread work-related activities with home PCs are among employees. It specifies each of those activities for home PCs, home desktops, and home notebooks and reports on work-related activities including email, finance, cloud storage, collaboration, meetings, calendars, calls, presentations, and videos. This TUPdate considers online adults in the US, UK, Germany, Japan, China, and India from TUP/Technology User Profile 2019 and 2020.

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Tablets dissolving into a split market [TUPdate]

Tablet use has been on the decline. American online adult tablet use has dropped from 60% in 2016 to 36% in 2020. But to what extent is this the case depending on country and types of device users? This TUPdate reports on online adults who actively use a tablet by country (US, Germany, and UK), year (2016-2020), age, hourly usage, household size, and top tablet activities. It also considers iPad use in comparison to overall tablet use and non-Apple tablet use, as well as the association between iPhone/Android smartphones and iPad/non-Apple tablet use.

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Headsets – our sound islands [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 10, 2020

Wireless Bluetooth headsets get a booster

Wireless Bluetooth headsets have been in the news lately, widely promoted as a year-end gift accessory. As a category, they have been available for decades, so why the latest emphasis, and is there enough demand for them?

Market demand has gotten stronger during 2020 in large part due to changed playing and working conditions. With the pandemic and stay-at-home restrictions worldwide, many people are now nearby a distinct set of people than they might interact with at their workplace or school. While quarantines can be a bonding experience, there can be added pressure when the sounds we make or listen to impinge on others.

Listening widespread, although differs by device type

Beauty is in the eye of the beholder, or perhaps the ear. The music some may consider beautiful may seem like noise to others. Similarly, the phone call we may think thoughtful may sound to others like distracting chatter.

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Smartphone activities by watch OS [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, November 19, 2020

The Smartphone-smartwatch connection

Smartwatches offer the promise to extend the user’s experiences. Most are tightly coupled with a smartphone and its ecosystem. We looked into whether smartwatch user’s behaviors are different between iPhones and Android smartphones. Drilling into the MetaFacts TUP/Technology User Profile 2020 results, showed there is not only a gap between OS but also between countries.

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Notebooks midmost in mobility [TUPdate]

Notebook Penetration – Now in the Middle of Mobility Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have…

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Home notebooks – stuck at home and getting things done [TUPdate]

Dan Ness, Principal Analyst, October 2, 2020

Home mobile notebooks are popular for keeping at home

Mobile computing means much more than being able to work or play while traveling. Despite travel restrictions and worldwide stay-at-home orders during the pandemic, mobile computers reign as the most popular home computer. Well over half (57%) of online adults use a home notebook, compared to 46% using at least one home desktop. MetaFacts surveyed online adults in six countries for the 2020 wave of TUP/Technology User Profile:  the US, UK, Germany, China, Japan, and India. Notebook use is strongest in Japan (72% of online adults) and Germany (67%), and the lightest in the US (50%).

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Work from home on the shoulders of employees, for now [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, September 25, 2020

Working exclusively from home

Are you reading this from home? That makes you one of the 391 million online adults working remotely we found in our TUP/Technology User Profile survey across 6 countries. If you are like the average employee around the world, you are also reading this on your own PC, tablet, or smartphone, and not one provided by your employer.

Home PCs are the new work PCs

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