Activities Lenses – Page 14 – MetaFacts TUP Client Portal

November 24, 2021October 10, 2022

Paid streaming music listening among socioeconomic groups

Listening to paid streaming music grew markedly among Americans, rising from 29% of online Americans in 2019 prior to the pandemic and reaching 36% in 2021. This MetaFAQs reports on the percentage of Americans regularly using their connected devices for paid streaming music by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.

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November 24, 2021November 1, 2024

Technology use among American IT employees

Do American IT employees lead the way in technology, at least with the tech products and services they use? This TUPdate reports on this socioeconomically and technologically advantaged group, contrasting them with the disadvantaged. The TUP results identify the penetration of device form factors within this group and other groups, as well as the number of connected devices they use, the hours they use them, and their work from home status. This TUPdate also identifies the activities this group does with their devices that is uniquely different from other advantaged, disadvantaged, and average Americans, as well as their active collection of consumer electronics and purchase plans.

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November 17, 2021October 10, 2022

Fun and games-devices versus consoles

Fun is a core activity drawing many people to use and enjoy their connected devices. While game consoles get a lot of focused attention, a substantially larger number of people regularly play games with their smartphones, PCs, and tablets. This MetaFAQs report details the number of adults playing games with connected devices as compared to those using game consoles. Furthermore, it splits these by age group.

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November 13, 2021October 10, 2022

Communication activities by age group

Among the many ways people use their connected devices, communication remains central to most users’ activities. Communication became more important than ever as employees working from home sought to collaborate and meet during the pandemic. Simultaneously, people not employed outside the home reached out for connections and information. From video calls to group meetings such as using Zoom or Microsoft Teams, many users shifted their communication patterns and adopted new tools. This MetaFAQs report details the market penetration of regular use of many types of communication tools across the US, UK, Germany, and Japan, each split by age group.

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October 30, 2021October 10, 2022

Profile of Americans playing games using a connected device

Game-playing is more widespread than many people realize; a regular activity of 128.8 million online Americans. Those who only follow game consoles may not realize the extent of game-playing extending to smartphones, PCs, and tablets. Game-playing is an everyday activity for 59% of online Americans. This MetaFAQs profiles the group of game-players using connected devices, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, employment status, household size, and life stage.

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October 23, 2021October 10, 2022

Profile of American tablet game players

For most Americans, tablets are used for passive activities, from watching videos to web browsing. Game-playing is a regular activity for many. This MetaFAQs profiles the group of tablet game-players, representing 11% of online Americans, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, gender, age within gender, life stage, and number of PCs used.

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October 20, 2021October 10, 2022

User activities reveal ecosystem strengths

While some may argue that a smartphone is a smartphone regardless of its ecosystem, users beg to differ, as shown by their actions. This MetaFAQs profiles activity usage differences between iPhones and Android smartphones, Windows PCs, Apple Macs, and Chromebooks, and iPads, Android, and Windows tablets.

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October 16, 2021October 10, 2022

Profile of American smartphone game-players

Fun is essential, even when standing in line, and a unique segment of game-players reach for their smartphones to play. This MetaFAQs profiles the sizable, if a casual, group of smartphone game-players, the 32% of online Americans using a smartphone to play games, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, gender, age within gender, employment status, household size, and life stage.

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October 15, 2021October 10, 2022

How older and younger adults use technology differently [TUPdate]

A user’s age is often used as shorthand for estimating the sophistication, eagerness, or purchase likelihood levels of adults with technology devices and services. While age does have some explanatory power, there is much more information needed for understanding. This TUPdate looks at what people do with their devices, which types of devices they use for certain activities, and how this varies by age.

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October 15, 2021February 26, 2024

Mobile Phones TUP Lens

Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.

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