Dan Ness, Principal Analyst, MetaFacts, December 11, 2018 Which websites do Americans regularly visit besides Facebook? Where else are these Facebook-avoiders turning their attention? This MetaFAQs reports on online adults in the US who have not used Facebook in the prior 30 days, and details the sites they have visited. About MetaFAQs MetaFAQs are answers…
Facebook users hop, skip, or jump? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, December 6, 2018
The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram, or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.
Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.
Are tablets and computers being used the same? [TUPdate]
Dan Ness, Principal Analyst, November 14, 2018
Is an iPad a computer? Is a Microsoft Surface a tablet? What about Chromebooks – how do they fit into the user’s uses? The major tech marketers are working to shift perceptions, such as Apple’s positioning of the iPad as a computer. Even though perceptions do shift buying decisions, user innovation and inertia are a force to reckon with. Many users have already pioneered ways to use their devices. We went straight to the users to see if they’re using tablets and notebooks the same, using iPads differently from Android tablets, and Windows notebooks from Chromebooks. Our basic hypothesis is that perceived differences, if substantial, can be confirmed by measuring user behavior.
iPads are more useful – based on users doing more with them. A higher share of users of recently-acquired home-owned tablets utilizes their Apple iPads for more of the major tablet activities than users of new Windows tablets or new home Android tablets. This is based on results from the MetaFacts TUP 2018 survey, conducted among 14,273 respondents across the US, UK, Germany, India, and China.
Smart speakers more talk than action? Voice assistants across platforms [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, October 19, 2018 Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, convenience must be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers. Among…
Google+ … reversing the polarity? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, October 10, 2018 This week, Google announced they’ll be pulling the plug on the consumer-facing Google+, although after unreported widening abandonment. Google’s social network rocket never quite left orbit and was already on its way down. Although the decision was partly portrayed as protecting user’s privacy, recently a substantial number…
News and adblocking – a persistent challenge [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 13, 2018
Keep stopping the ads!
So say a large and growing group of consumers.
There are multiple ways consumers are expressing this, from actively using ad blockers, to moving beyond “freemium” sites and content to those offering an ad-free experience with a paid subscription, or simply reducing their media consumption.
Ad blockers are being used by a substantial share of online adults in the US. Based on our 2017 wave of TUP/Technology User Profile throughout the US, 40% of Connected Adults are actively using an ad blocking app on at least one of their connected devices.
Facebook avoiders have strongest share among younger adults [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 10, 2018 Younger adults are moving away from Facebook, even while they continue to use other social networks. The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15%…
Getting things done – The primary device from PCs to smartphones [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 28, 2020 Getting things done. Isn’t it one of the main explanations we offer when we’re buying our tech devices? While much of actual tech device usage is about entertainment, communication, and shopping, productivity has its solid place in everyday use. Whether using a PC, smartphone, tablet, or some…
Voice assistants-what users ask about [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 9, 2018 As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by…
Voice assistants-What’s listening now? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 1, 2018 Among voice assistant users, Apple AirPods have the most recent use of a listening device, with 78% having used it on the day we surveyed them. This high active-usage rate is closely followed by Apple notebooks or desktop Macs. Android smartphones rank last for this most-recent-use measure,…