Dan Ness, Principal Analyst, MetaFacts, October 19, 2018 Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, convenience must be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers. Among…
Voice assistants-what users ask about [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 9, 2018 As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by…
Voice assistants-What’s listening now? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 1, 2018 Among voice assistant users, Apple AirPods have the most recent use of a listening device, with 78% having used it on the day we surveyed them. This high active-usage rate is closely followed by Apple notebooks or desktop Macs. Android smartphones rank last for this most-recent-use measure,…
K-12 children and technology spending [TUPdate]
Spending on technology is highest among adults with children per MetaFacts TUP research.
Technology spending – beyond owned gadgets [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 30, 2017
Tech spending – it’s mostly driven by living in the moment, through month-to-month subscriptions and on-demand content. Spending on tech devices, while substantial, is only a fraction of annual household spending. Also, the biggest spenders are few in number.
During the full year of 2015, 90% of household technology spending was for services and 10% for devices. Total household tech spending averaged $7.9 thousand for the year. Most of this spending was concentrated among the top 25% of spenders. In 2015, the Top Quartile of adults spent $23.6 thousand on average for technology services and devices.
For these biggest tech spenders, services make up 93% of the technology spend. This is in contrast to the bottom quartile of spenders, whose spending is more equally balanced, with 63.6% going for services and 36.4% for devices.
Every step you take – smartphone step-trackers [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 24, 2017
Baby steps count, as long as they’re in the right direction. Digital health promises positive outcomes for a wide range of people. However, like gym memberships and home treadmills, they don’t do much unless people use them. A first step for many is to use what’s handy. Most smartphones can track a user’s steps, and many are being used for that purpose, although use isn’t as widespread as fitness trackers or smartwatches.
Are most hearables being used by young males? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, February 13, 2017 Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups also have above-average shares of VR Headset early adopters. The strongest segments for active hearables use include younger males – age 18-44 and youngish females…
Is there an age skew for using VR headsets? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, February 2, 2017 Virtual reality hasn’t reached market reality, despite decades of experimentation and overhyped false starts. Recent investment has brought renewed attention, hope, and development to the prospects of widespread VR use. Based on our TUP 2016 US survey, only 2% of connected adults are actively using a VR…
More MetaFacts findings
We know you’re curious – like we are! That’s what compels us to be researchers, driven by the quest for clearer truth and actionable insights. To read more findings from MetaFacts, current subscribers can choose subjects of interest from among TUP Topics in our client portal. There you will find a full range of deliverables:…