MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, October 13, 2020 Apple iPhones appeal more strongly to some age groups than others, just as certain wireless carriers have attracted more of some age groups than others. This MetaFAQs looks at the age distribution of American Apple iPhone users by their wireless carrier. About MetaFAQs MetaFAQs are answers to…
Dan Ness, Principal Analyst, MetaFacts, October 12, 2020 Some users keep their iPhones longer than others. This varies by age group and country. This MetaFAQs looks at the active installed base of Apple iPhones by generational age group and country. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research results…
The pandemic has strongly impacted parents, and TUP research reports how parents are managing their home technology.
Dan Ness, Principal Analyst, MetaFacts, February 23, 2020 Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves. Samsung for the not-so-young Samsung’s penetration is strongest among age…
Dan Ness, Principal Analyst, MetaFacts, January 24, 2020 Millennials may be getting bad press for lagging in real estate and financial investments, but they’re well invested in tech devices. Millennials use the largest number of connected devices per capita, including more than the next-younger generation – GenZ. PCs are the major device for all generations,…
Users vote with their fingers, demonstrating what they like by what they use. The top combination includes two devices – a notebook and smartphone and no desktop or tablet – and is actively used by nearly one in seven (14%) online adults in the US.
This is based on the four most recent waves of TUP/Technology User Profile, 2016 through 2019 waves. These were based on 7,336, 7,521, 7,886, and 8,060 US online adult representative responses, respectively.
The top five combinations are used by well over half (59%) of online Americans. All the top combinations include a smartphone, three include a desktop, three include a notebook, and two include a tablet. Four of these major combinations have remained the most widely used for the last four years.
Dan Ness, Principal Analyst, MetaFacts, May 30, 2019 Finger foibles? Muscle memory? Most of us have done it – found our fingers fumbling for a key that isn’t on this keyboard, tapping a screen that’s not touch-sensitive, or expecting some function that’s not available on the device we’re using. Juggling devices across multiple operating system…
Dan Ness, Principal Analyst, MetaFacts, May 8, 2020 There are many ways to serve technology users, and each family of operating systems – Apple’s, Google’s, and Microsoft – have expanded in different ways. While Windows-driven products are being actively used by nearly three-fourths (73%) of U.S. online adults, Apple macOS and iOS devices and Google…
Dan Ness, Principal Analyst, MetaFacts, April 26, 2019 Users vote with their fingers, demonstrating what they like by what they actually use. The top combination includes four devices – a desktop, notebook, tablet, or smartphone – and actively used by one in six (16%) of online adults in the US. This is based on the…
Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature…