MetaFacts TUP/Technology User Profile analysis results for subscribers
What people actively use defines their brand loyalty and the depth of an ecosystem’s penetration. This TUP analysis looks at how many adults use an Apple OS device (iPhone, iPad, Mac) split by those who acquired them personally for home use compared to those who also use one that is employer-provided.
Work-related video calls had been growing in use even before the pandemic. Platforms such as Apple Facetime, and video calling services within Microsoft Teams and Zoom helped them come into regular use, even while employees have many other ways to communicate – email, text, and collaboration platforms like Slack and Microsoft Teams. Nearly between 30% and 46% of employees in the US, UK, Germany, and Japan regularly use one of their connected devices to make or receive work-related video calls. This MetaFAQs reports on the number of employees regularly using their connected devices for work-related video calls, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer – <20 employees, 20-499 employees, or 500+ employees.
Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.
How have Apple Macs done in US enterprise? Are certain American enterprise employees more Apple Mac-oriented than others? Are Macs used more in certain employer roles or industries? This TUP analysis reports on the split between Apple and Windows computers by employer role and industry, as well as the trend in same-versus-mixed OS usage among employees in American organizations with 1,000 or more employees.
Do American enterprise employees use Apple Macs differently than they use Windows PCs? Are their activities different with iPads than with Android tablets, or different with iPhones than Android smartphones? This TUP analysis reports on the most unique activities by platform among American employees in organizations with 1,000 or more employees.
During the pandemic, low-income American renters were a large segment of Americans strongly disrupted by shutdowns, work interruptions, and even evictions. This historically socioeconomically disadvantaged market segment has the potential to benefit from technology that can enable less dangerous occupations, although starting from lower-than-average market penetration levels. This MetaFacts TUPdate report details how far below average this segment is in their use of connected devices, which types of devices they are (and aren’t) using, and how often they’re using what they have. Furthermore, it quantifies how many online adults in this segment do (and don’t) work from home.
Online Americans that identify as multi-ethnic and are aged 18-49 are unique in many ways. This TUP reports on this group and which active connected devices they use, how many they regularly use, how intensively they use them, and their work from home status.
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 to 49 who identify as Black or African-American – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Young parents use more tech devices than nearly any other group. Online adults use many connected devices, especially using more than one PC. Their active collection often includes a smartphone and sometimes also a tablet. This MetaFAQs reports on the average number of connected devices in active use by online adults in the US, Germany, UK, and Japan by life stage – employment status, age group, and presence of children.
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans working full-time for an employer and with a household income of $150,000 or more per year – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.