MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, November 10, 2020 Where do Chromebooks and MacBooks stand in the workplace? How far have they made inroads? Do Windows notebooks dominate in every industry? How does this vary by the employee’s vertical market? This MetaFAQs reports on the active use of a Windows notebook, Apple MacBook, or a Chromebook…
Dan Ness, Principal Analyst, MetaFacts, November 10, 2020 How enthusiastic or forward-looking are users about getting a new notebook? Are purchase plans any stronger among Windows notebook users than Apple MacBook users? Or, is it the other way around? This MetaFAQs compares notebook purchase intentions among current users or Windows notebooks and Apple MacBooks. Demand…
Dan Ness, Principal Analyst, MetaFacts, November 9, 2020 Are notebooks really that different from each other? Do users use a Windows notebook differently than users of Apple MacBook? This MetaFAQs looks at the regular activities being done with both types to address this question. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology…
Dan Ness, Principal Analyst, MetaFacts, November 9, 2020 Is there a relationship between iPhone and MacBook users? Similarly, is there a relationship between Android smartphone and Chromebook users? This MetaFAQs reports on the active penetration of Windows notebooks, Apple MacBooks, and Chromebooks among iPhone and Android smartphone users. About MetaFAQs MetaFAQs are answers to frequently…
Dan Ness, Principal Analyst, MetaFacts, November 5, 2020 Some information such as news, sports, and weather are most useful when they’re current and easily available. There are many ways to get this information across smartphones, PCs, or tablets. Some users are more actively intent on tapping into this information, and different age groups prefer different…
Dan Ness, Principal Analyst, MetaFacts, October 25, 2020 Chromebooks have been offered as a low-cost alternative to full-featured Windows and Apple notebooks. One often-cited segment includes students and their parents. This MetaFAQs looks into the active installed base of Chromebooks among parents in the US, the UK, Germany, Japan, and China. The COVID-19 pandemic and…
Dan Ness, Principal Analyst, MetaFacts, October 24, 2020 Among online Americans, Home PC use declined overall between mid-2019 and mid-2020. Declines were not even by ethnicity/Hispanic groups. This MetaFAQs splits the market penetration of home PCs by White/non-Hispanic, Asian/non-Hispanic, Black/non-Hispanic, Hispanic, and Other/non-Hispanic online Americans. About MetaFAQs MetaFAQs are answers to frequently asked questions about…
Dan Ness, Principal Analyst, MetaFacts, October 20, 2020 Even while taking pictures is a regular part of most American’s lives as an everyday activity with their smartphone, printing them on a home printer is a declining trend. This MetaFAQs reports on the regular use of home printers to print photos and the use of smartphones…
Dan Ness, Principal Analyst, MetaFacts, October 17, 2020 Fewer online Americans were regularly using a PC in mid-2020 than in mid-2019. This MetaFAQs splits PC penetration rates by ethnic/Hispanic groups. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a…
The home PC has been a central part of the American technology user’s world for years, and while remaining so for many, the home PC is slowly losing its primacy among some market segments.
Home PCs have been challenged by the emerging use of smartphones and tablets, not only among younger Americans. Older Americans have also rapidly adopted smartphones and are starting to discover how to use them well. Home PC makers, software developers, and service providers have worked hard to keep the home PC as a central device, or at least one that is included.
The home PC is not down and out – not by a long shot. The humble PC is in use by most online Americans. In 2020, 75% of online adults in the US actively used a home PC. From 2015 to 2019, this level was effectively flat at 80%.