Category: Home Entertainment

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Profile of Americans using gaming PCs

Dan Ness, Principal Analyst, MetaFacts, October 9, 2021

Profile of Americans using gaming PCs

  • All online American adults who regularly use a gaming PC
    • They number 25.3 million – 12% of all online American adults
    • Defined as using a “Gaming desktop or gaming notebook – designed for playing video games, such as with special video cards and extra memory”
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, gender, age within gender
    • Employment status
    • Presence of children
    • Household size
    • Life stage (age, employment status, presence of children)
    • Number of home PCs used
    • Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment

Americans who regularly use a gaming PC by age group

  • Gaming PC users skew younger
    • Game console use is strongest among the youngest American adults – aged 18-44
    • Penetration among online Americans aged 18-44 is 19%-20%
  • Beyond age 45, the rate drops steeply
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Profile of American game console users

Dan Ness, Principal Analyst, MetaFacts, October 2, 2021

Profile of American game console users

  • All online American adults who regularly use a game console
    • They number 77 million – 35% of all online American adults
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, age within gender
    • Employment status
    • Presence of children
    • Household size
    • Life stage (age, employment status, presence of children)
    • Number of home PCs used
    • Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment

Americans who regularly use a game console by age group

  • Game console users skew younger
    • Game console use is strongest among the youngest American adults
  • Penetration among online Americans aged 18-34 is 58%-59%
  • Beyond age 45, the rate drops steeply
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All-in-one desktop PCs by country [MetaFAQs]

Sometimes having “it all” is not indicative of popularity. This MetaFAQs considers: Are desktop AiOs (All-in-One desktop PCs) being widely used? Who is the installed base share leader among leading brands Apple, HP, Dell, Lenovo, and Fujitsu?
This MetaFAQs details the percentage of adults using any of the major brands of AiOs (All-in-One desktop PCs) in the US, UK, Germany, and Japan in 2020.

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A HomePod shuffle – a sound path of Apple’s expansion [TUPdate]

As voice-enabled speakers slowly creep into the mainstream, Apple’s HomePod is following suit. And since Apple leads in the broad totality of its customer relationships—its increasing emergence into the voice-enabled speaker market is one to watch.
This TUPdate reports on the size of Apple’s American HomePod user base between 2019 and 2020, as well as this base compared to other companies in that same time period. This report also considers voice-enabled wireless speaker use by age group and by number of Apple devices in the United States, as well as voice assistant usage by the number of Apple devices among online American adults in 2019 and 2020.

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US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]

When it comes to online adults who use Apple’s HomePod smart speaker, do birds of a feather flock together? The HomePod is tightly integrated with other Apple products, which benefits those who have other Apple devices.
This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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Voice-enabled wireless speakers by age group [MetaFAQs]

Which age groups use voice-enabled wireless speakers the most? Online Americans use wireless speakers to use voice commands with Siri or Alexa or to listen to music, and the penetration rates vary substantially by age. This MetaFAQs reports on the penetration of voice-enabled speakers by age group among adults the US. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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American Apple HomePod Users [MetaFAQs]

How popular is Apple’s HomePod voice-assistant smart speaker? Released in 2017, this smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod between 2019 and 2020.

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How many gamers? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 15, 2020 How many gamers are there? Is the market size big or small? Are the people that play games online or with their connected devices a small group of busy fun-loving people, or is game-playing more widespread? This MetaFAQs answers the baseline question about how many millions of…

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PC gaming by household size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 6, 2020

Is playing immersive or other games on a PC more likely in a smaller or larger household? How widespread is PC game-playing in the US, Germany, UK, and Japan by household size?

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