Dan Ness, Principal Analyst, MetaFacts, March 9, 2018 As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by…
How do (they) love thee? Follow their brand footprints [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 17, 2017
“How Do I Love Thee? Let me count the ways.” So begins the 43rd of Elizabeth Browning’s Sonnets from the Portuguese. After more than 160 years, this poetry still inspires.
This classic poem seems fitting for a research-based understanding of customer loyalty and, well, mutual loyalty and love. One might hope that love and loyalty would flow in both directions – between customers and company – and in turn would result in more delighted customers, better products and services, and more customers actively using more of a brand’s offerings. In addition to brand footprint measures such as market size and intensity, MetaFacts measures the shape, loyalty, and quality of technology users.
OS-polyglots are big tech spenders [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, February 15, 2017 Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs) Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently. Lowest-spending…
Device primacy and OS – What we hold near [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 18, 2017
Primacy. The first device you reach for, the one you stay near, the one you rely on. You might think that it’s the smartphone, and that’s correct for many, but not all. For many activities and market segments, PCs and tablets dominate. A user’s activity focus affects which devices they choose most often, as does their operating system collection, among other factors.
