Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature…
Streaming subscriptions – the age cliff for music [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 15, 2019 Streaming subscriptions are popular, with 69% of online adults actively using at least one type of free or paid digital media subscription. Penetration is highest among younger than older American adults. Nearly nine in ten online adults in the US aged 18-34 use a digital media subscription….
Working women worldwide have broad technology usage [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, March 8, 2019 Women in nearly every employment role are using a broad mix of technology devices, from PCs to Smartphones, Printers, and Tablets. The strongest users of connected devices are among women employed in marketing, information technology, and finance or accounting roles. This is based on the results of…
Digital feathernesters – it’s not only generational [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, May 3, 2018 Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their…
Home printers – refilled or original? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 19, 2018
When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.
This is based on the most recent wave of TUP/Technology User Profile, the 2017 edition.
The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.
K-12 children and technology spending [TUPdate]
Spending on technology is highest among adults with children per MetaFacts TUP research.
The Gift of a Home PC [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 3, 2017
Many home PCs arrive wrapped with a bow, having been a gift from some well-meaning friend or family member. In our most recent wave of TUP/Technology User Profile (2017 US), we found that 11% of recently acquired (2016 or 2017) home PCs were acquired as a gift.
Many of the gift Home PCs came with more than wrapping, with a higher-than-average share bundled with a scanner, monitor/display, and printer. It stands to reason that these generous donors are including their used scanners, monitors, and printers.
Technology spending – beyond owned gadgets [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, March 30, 2017
Tech spending – it’s mostly driven by living in the moment, through month-to-month subscriptions and on-demand content. Spending on tech devices, while substantial, is only a fraction of annual household spending. Also, the biggest spenders are few in number.
During the full year of 2015, 90% of household technology spending was for services and 10% for devices. Total household tech spending averaged $7.9 thousand for the year. Most of this spending was concentrated among the top 25% of spenders. In 2015, the Top Quartile of adults spent $23.6 thousand on average for technology services and devices.
For these biggest tech spenders, services make up 93% of the technology spend. This is in contrast to the bottom quartile of spenders, whose spending is more equally balanced, with 63.6% going for services and 36.4% for devices.
What is the penetration of home-owned computing devices? [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, February 22, 2017 Mobile phones dominate home-owned connected devices like the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use…
More MetaFacts findings
We know you’re curious – like we are! That’s what compels us to be researchers, driven by the quest for clearer truth and actionable insights. To read more findings from MetaFacts, current subscribers can choose subjects of interest from among TUP Topics in our client portal. There you will find a full range of deliverables:…