User Profile – Page 6 – MetaFacts TUP Client Portal

February 17, 2024February 29, 2024

Tech use grows with household size

Adults in larger households worldwide use more devices than those in smaller households, a trend that has been established for years. Even as people are using fewer devices, those with more people in their households continue to use more devices than the adults in smaller households. One key factor influencing a higher usage profile is the presence of children, especially school-aged kids. Also, many smaller households are composed of older adults or those not employed outside of the household. All of these are contributing factors towards the greater use of technology devices and services.

This MetaFAQs reports on the average (mean) number of devices actively used (phones, computers, tablets) by adults by household size and country. Report [TUP_doc_2024_0217_many] in TUP Lenses: User Profile; Households

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February 16, 2024May 23, 2024

Apple’s wavering global reach among youth

Apple has historically targeted and appealed to younger adults, starting with Apple home computers. While this market segment remains vital to Apple, only a fraction of adults aged 18 to 24 across multiple countries actively use an Apple home computer. Also, the penetration rate has been wavering. Younger adults are increasingly using smartphones for many activities instead of home computers. Also, many members of this age group are changing their life circumstances, as students or in their employment status. Still, in most countries surveyed, this age group has higher market penetration than older adults.

This MetaFAQs reports on the percentage of adults actively using an Apple home computer by country (the US, Germany, the UK, Japan, and China) and age group (18-24, 25-34, 35-49, and 50+). Report [TUP_doc_2024_0216_yapt] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 15, 2024February 29, 2024

Most device hours are among younger workers

Worldwide, the most active users of connected devices are younger workers. The hours people use devices like smartphones, computers, and tablets ranks second among either younger adults not employed outside of the home or older adults who are employed, varying by country.

This MetaFAQs reports on the mean weekly hours that adults use connected devices by employment status and age group by country. Report [TUP_doc_2024_0215_ybus] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Work/Life Balance

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February 14, 2024April 24, 2024

Work PCs still trail home PCs even as home PC usage drops

Many more workers use a home PC than a work PC, although the trend in some countries is that some medium-sized and larger employers are providing computers. Even as home PC usage continues its decline, employed home computer users still far outnumber work PC employees.

This MetaFAQs reports on the percentage of US, German, UK, Japanese, and Chinese workers who use a home PC and an employer PC, split by employer size. Report [TUP_doc_2024_0214_hwpt] in TUP Lenses: PCs; Work/Life Balance; User Profile

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February 13, 2024February 29, 2024

Young adults strongly prefer Apple computers globally

Globally, computer users aged 18 to 24 are twice as likely as 50+ users to be using an Apple computer. Among German adults, the ratio is the most extreme – more than four times wider. Germany has been a stronghold for Windows computers as well as Android smartphone and tablets, a factor that has been changing primarily with younger Germans. In Japan, the difference by age group is not as extreme, and Apple’s overall penetration is lower across the board.

This MetaFAQs reports on the percentage of adult computer users who are using an Apple computer by age group and country. Report [TUP_doc_2024_0213_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 11, 2024February 29, 2024

Younger–though not youngest–adults lead in device hours

Worldwide, younger adults use their connected devices for more hours than older adults. The global average is driven in large part by the youthful enthusiasm of younger upper-SES Chinese adults along with extra-active younger Germans balancing out their less-intensive, although numerous, older counterparts. While it may seem convenient to imagine that youthfulness equates to higher device activity, it is not universally true, as 25 to 34-year-olds dominate usage averages in the US, Germany, and the UK.

This MetaFAQs reports on the mean weekly hours that online adults use their smartphones, computers, and tablets split by age group and country. These results are based on the results of research on 13,498 online adults. Report [TUP_doc_2024_0211_yhrs] in TUP Lenses: Devices; User Profile

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February 11, 2024April 24, 2024

Slow declines in remote working among medium and large employers

Since 2021, the share of remote workers among medium-sized and large employers in the US, Germany, the UK, and Japan has declined. The trends among smaller employers have been less clear since remote working rates among smaller employers increased in the UK and hardly budged in the US.

This MetaFAQs reports on the percentage of online workers who work from home always or occasionally, split by employer size and country. Report [TUP_doc_2024_0211_nwft] in TUP Lenses: User Profile; Work/Life Balance

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February 10, 2024May 20, 2024

Feeling technology is moving too fast to keep up

Having the feeling that technology is like a rising escalator moving farther and farther away is more prominent among older than younger adults in the US, Germany, the UK, Japan, and China. Among each successively older group of online adults, a higher share feel that technology is moving too fast for them to keep up. The Covid pandemic gave many online users a temporary respite from feeling overwhelmed by technology, but the feeling has returned to 2021 levels.

This MetaFAQs reports on the percentage of online adults who agree with the statement, “I feel like technology is moving too fast for me to keep up,” split by country and age group. Report [TUP_doc_2024_0210_life] in TUP Lenses: User Profile

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February 9, 2024April 24, 2024

In most countries, younger adults boost any Apple iPhone market expansion

Apple’s iPhone slightly leads among American smartphone users and is approaching the halfway mark among smartphone users in the UK. However, the iPhone is losing its share in Japan, and its status in China has been mixed from 2019 through 2023. In nearly every country surveyed, the iPhone’s market penetration has been driven by younger smartphone users, while penetration rates among older smartphone users have remained relatively flat.

This MetaFAQs reports on the percentage of smartphone users using an Apple iPhone split by country and age category. Report [TUP_doc_2024_0209_ipht] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems

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February 9, 2024March 4, 2024

Older workers anticipate workplace return

Worldwide, older workers express less likelihood of working remotely within a year’s time. Half or more of workers aged 40 and up in the UK and Germany do not expect to be working remotely in one year. Among younger adults in the UK and Germany, the share is closer to 40%. In all countries surveyed except Japan, younger adults have a lower share that do not expect to be working remotely in one year.

This MetaFAQs reports on the percentage of working online adults– full-time, part-time, or self-employed– who do not expect to be working remotely in one year. These results are based on responses from 7,842 online adult workers in the US, Germany, UK, Japan, and China. Report [TUP_doc_2024_0209_owfh] in TUP Lenses: User Profile; Work/Life Balance

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