While the penetration of tablets has shrunk overall, some Americans are leading the movement towards expansion. Who are these recent buyers? 4% of all online American adults reported having recently acquired a tablet. This MetaFAQs profiles recent tablet acquirers by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); technology ecosystem involvement and entrenchment. Report [TUP_doc_2022_0805_new_] in TUP Lenses: Devices, Tablets, User Profile.
Profile of Americans with the oldest smartphones
There’s a growing divide between those who remain up to date with their smartphones and those who cling to the older models. This report looks at those who own the oldest smartphones—29% of all online Americans. This MetaFAQs profiles online Americans with the oldest smartphones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, employment status, and technology ecosystem entrenchment. Report [TUP_doc_2022_0804_old] in TUP Lenses: Mobile Phones, Devices, User Profile.
Profile of Americans who recently acquired an Apple iPhone
Apple holds an important place in the market, but how many and who are the users getting new iPhones? Those with a new Apple iPhone constitute 8% of all online American adults. This MetaFAQs profiles those with a recently acquired Apple iPhone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem entrenchment. Report [TUP_doc_2022_0803_new_] in TUP Lenses: Devices, Mobile Phones, User Profile, Technology Ecosystems.
Profile of Americans with the oldest computers
Who’s using the oldest computers? Does the user’s age play a factor in the age of the computer? 51.5 million, or 24% of all online American adults, are using the oldest computers. This MetaFAQs profiles those using the oldest computers by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household composition; life stage (age, employment status, presence of children); and employment status. Report [TUP_doc_2022_0802_old] in TUP Lenses: PCs, Devices, User Profile.
Profile of Americans who recently acquired a computer
With increasing hybrid and remote work possibilities for many, getting a system upgrade seems to be the next inevitable step. So, who’s getting the newest computers? 14% of all online Americans, numbering 29.9 million, recently acquired a computer. This MetaFAQs profiles those with a new computer by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household composition; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem involvement. Report [TUP_doc_2022_0801_new_] in TUP Lenses: Devices, PCs, User Profile.
Profile of Americans using Snapchat
Snapchat came strongly out of the gate on its inception. While it hasn’t replaced behemoth Facebook or Instagram (yet), it has managed to gain the regular attention of America’s youngest female adults. This MetaFAQs profiles American Snapchat users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and mix of technology ecosystems.
Profile of Americans who regularly participate in video meetings
After the emergence of COVID and the rise of increasingly hybrid and remote work environments–are video meetings the new normal? 38% of all online American adults, or 83.8 million, regularly participate in video meetings. This MetaFAQs profiles those who regularly participate in video meetings by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; life stage (age, employment status, presence of children); the number of PCs used and technology ecosystem entrenchment. Report [TUP_doc_2022_0722_mode] in TUP Lenses: Activities, Communication.
Profile of Americans who regularly participate in video calls
As video plays an increasing role in our daily lives across social media and other communication platforms, it’s no surprise that video calls are also becoming more and more mainstream. 55% of all online American adults report regularly participating in video calls. This MetaFAQs profiles regular video call participants by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; life stage (age, employment status, presence of children); and technology ecosystem entrenchment. Report [TUP_doc_2022_0715_mode] in TUP Lenses: Activities, Communication.
Profile of Americans using smart home security/climate/lighting
The Internet of Things (IoT) has promised for decades to herald a fully-connected and well-managed world. Americans, however, have not fully embraced the inherent possibilities and have instead been stymied by shifting standards and complexity. Current market penetration is just barely under one in four online American adults. This MetaFAQs profiles American smart home control users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, life stage, number of home PCs used, and mix of technology ecosystems.
American women 40+ and their technology
As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.