TUP 2017 – Page 2 – MetaFacts TUP Client Portal

February 7, 2024May 20, 2024

Younger adults continue to drive computer acquisition

Online adults in most countries worldwide boosted their computer buying during the pandemic, only to return to near prepandemic levels. In the US and Germany, the peak was in 2021; in the UK, the highest refresh was not until 2023. Online adults in Japan maintained low levels. The highest shares of recently acquired computers were younger adults aged 18 to 24 or 25 to 34.

This MetaFAQs reports on the percentage of online adults who acquired a primary PC in the previous 12 months, split by country and age group. Report [TUP_doc_2024_0207_youu] in TUP Lenses: Devices; PCs; User Profile

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February 6, 2024March 19, 2024

American printing trends affected by employment, generation, education

As a chilling trend for the printer industry, one of the fastest growing segments among Americans is the growing percentage of those who do not use a printer at home, at their workplace, in a school or library, or anywhere else. Furthermore, Gen Z adults, often considered a forerunner of market adoption, stand out for their disadoption.

This MetaFAQs reports on the percentages of Americans based on their active printer and home printer usage in two mutually exclusive ways: those using any printer or no printer and those using a home printer or not using a home printer. We have split the results by generation – Gen Z, millennial, Gen X, Boomer, and Silent/Greatest – from 2010 through 2023. Report [TUP_doc_2024_0206_otpr] in TUP Lenses: Printers; User Profile

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February 5, 2024February 29, 2024

The unbundling of American home PCs and home printers

The unbundling of American home PCs and home printers – One of the biggest home technology shifts among American adults involves their use (or non-use) of home computers and home printers. Only a decade ago, it was widespread practice to have both a home computer and home printer, and often to buy them at the same time. That has changed dramatically, as the number of Americans using both has plummeted. Instead, there has been substantial growth in the share of Americans using only a home printer or neither a home computer nor a home printer. This shift has played out differently among Gen Z and millennial Americans than among Gen X or Silent/Greatest generations.

This MetaFAQs reports on the number and percentage of Americans by their combination of use and non-use of home computers and home printers. These are split by generational age group. Report [TUP_doc_2024_0205_core] in TUP Lenses: PCs; Printers; User Profile

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January 30, 2024September 25, 2024

Game console usage sags among each generation; not game over among Gen Z

Game consoles have been a fixture among a sizable portion of adults for decades, although each earlier generation continues to lose interest. Since 2018, fewer adults in later generations have actively used a game console with each passing year.

This MetaFAQs reports on the multi-year change in the percentage of online adults in the US, Germany, the UK, Japan, and China who actively use a game console, split by age generation. Report [TUP_doc_2024_0130_cont] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing; Home Entertainment

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January 25, 2024September 25, 2024

Printer market highlights and trends

The printer market enjoyed an early pandemic bump, but the long-term decline in printer use has returned, following the decline in computer use and the increase in smartphone, cloud, and social network usage. The latest generation – Gen Z – has not embraced printing, and when they do print, it’s often with a borrowed printer or printing service. A focus on certain groups of productivity and classic printing activities may renew attention to printing.

This TUPdate presentation highlights trends in the market demand for printers and printing, drawing on results from TUP in 2010 to the present, which are based on surveys of over 105,000 American online adults. In addition to printer-specific brands and printing activities, it includes the long-term trends affecting printers. These trends include: the growing shift to smartphone use, the declining use of personal computers, and the habits and preferences of later generations (Gen Z) versus those of earlier generations (Boomers and Silent Generation). It provides a review of printers in the market, who’s using them, why they’re using them (or not), and how forces in the economy and long-term trends in technology usage have an impact on the printer market. Report [TUP_doc_2024_0125_prtr] in TUP Lenses: Printers; Activities; User Profile

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January 20, 2024June 6, 2024

Home computer use is age-skewed and continuing the pre-pandemic drop

Thie MetaFAQ reports on the percentage of online adults who regularly use a home computer, split by country (US, Germany, UK, Japan, and China) and age group. Report [TUP_doc_2024_0120_pcat] in TUP Lenses: PCs; User Profile

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January 20, 2024February 12, 2024

Home computer use is age-skewed and continuing the pre-pandemic drop

Home computers began to decline in use in 2018, a drop that accelerated with the pandemic’s onset. Younger adults across multiple countries were the first to reduce their home computer use which older adults then followed. In 2023, all age groups across the countries surveyed have reduced the share that actively uses a home computer. Usage is lowest among younger adults, although rates are also lower among older adults than in 2017.
Thie MetaFAQ reports on the percentage of online adults who regularly use a home computer, split by country (US, Germany, UK, Japan, and China) and age group. Report [TUP_doc_2024_0120_pcat] in TUP Lenses: PCs; User Profile

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January 16, 2024May 20, 2024

Game consoles continue among the young at heart after an early pandemic surge

The active use of a game console is primarily the domain of younger adults. However, the entertainment devices are not limited to the youngest adults as market penetration remains nearly as high among 40-somethings as among the age 18 to 24 adult. Following the onset of the pandemic, game console penetration reached new highs among most age groups and countries, only to settle back towards historical levels.

This MetaFAQs reports on the percentage of online adults actively using a game console split by age group and country. Report [TUP_doc_2024_0216_yapt] in TUP Lenses: User Profile; Game Consoles, Gaming PCs, and Game-Playing

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January 15, 2024May 20, 2024

Smartphone replacement delays widespread across many countries and generations

Across the US, Germany, Japan, and China, a declining share of adults acquired smartphones in the prior year. Only in the UK have we seen a recent expansion of smartphone buyers. Gen Z adults are showing the widest variation, partly due to their rapidly shifting employment statuses and financial situations since the onset of the pandemic.

This MetaFAQs reports on the percentage of online adults who have acquired a smartphone in the prior 12 months split by country and age generation. Report [TUP_doc_2024_0115_spnt] in TUP Lenses: Mobile Phones; User Profile

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January 11, 2024February 1, 2024

A large and growing share of online adults live alone

Many technology services have focused efforts on gaining subscriptions among families, including offering family plans that specifically reward households with many members. A sizable and growing share of the online population is excluded from those offers due to the growing share of adults living alone. In every country surveyed from 2017 to 2023, the share of online adults with only one person in the households is higher than ever.

This MetaFAQ reports on the percentage of online adults who live in a household of only one person, split by country: US, Germany, UK, Japan, and China’s and India’s upper-socioeconomic adults. Report [TUP_doc_2024_0111_alot] in TUP Lenses: User Profile; Households

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