Category: TUP 2018

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Digital health usage among Americans

Digital technology has empowered people worldwide to be more involved with and aware of their health, with a growing and rich collection of devices and information sources. However, has supply outpaced the demand? This TUPdate reports on the active usage of critical health devices and health-oriented activities. It details the number of online adults in the US, Germany, UK, and Germany who track their steps using a smartphone, uses a smartwatch or fitness tracker, or regularly search for health information online.

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Seeking health information online

Online adults regularly use connected devices to look up information from news and sports results to health information such as COVID dashboards and remedies. Searching for health information online is a regular activity among nearly half of online adults in the US, Germany, the UK, and Japan, and it has shifted since 2017.

This MetaFAQs reports on the percentage of online adults in the countries surveyed who regularly seek health information online and further details them by age group.

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Tracking steps with a smartphone

Regularly walking is a widely accepted way to improve and maintain health and tracking one’s steps is also popular. While there are many ways to track steps – from simple pedometers to fitness trackers and smartwatches, most smartphones also include the ability to track steps.

This MetaFAQs reports on the percentage of online adults in the US, Germany, the UK, and Japan that regularly track their steps with smartphones. It details the trend between 2017 and 2021. It further splits out these active walkers by age group within each country surveyed.

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Profile of Americans using Windows PCs

Most online Americans use a Windows PC, although currently reaching 59% is not the same as being at everyone’s fingertips. Slightly older American adults are using Windows PCs, with market penetration somewhat higher among men than women.

This MetaFAQs details two characteristics that separate Windows PC users from the general online adult public – age within gender and the number of home PCs in active use. It also details the declining usage of Windows PCs between 2018 and 2021 by employment status and age group segments, contrasting it with the progress of Apple computers and Chromebooks.

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Wearing a smartwatch or fitness tracker

Smartwatches and fitness trackers are about more than athletic pursuits and telling the time. Market penetration has grown, and adoption has expanded beyond the earliest wearables users. The US has higher market penetration than the UK or Germany, and Japan has less than the other three.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a smartwatch or fitness tracker, further split by age group in each country.

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Users of multiple home and work Apple devices

What people actively use defines their brand loyalty and the depth of an ecosystem’s penetration. This TUP analysis looks at how many adults use an Apple OS device (iPhone, iPad, Mac) split by those who acquired them personally for home use compared to those who also use one that is employer-provided.

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