TUP 2020 – Page 3 – MetaFacts TUP Client Portal

February 26, 2024September 25, 2024

Gen Z and millennials continue to lead voice assistant adoption

The active use of a voice assistant through one’s primary device is still a niche activity, although it is trending upwards after a decline following the onset of the pandemic. There is a generational bias in that Gen Z and millennial adults have the highest rates in most countries surveyed.
This MetaFAQs reports on the percentage of online adults who have used a voice assistant through their primary connected device – a smartphone, computer, or tablet – within the last month. The results are split by country and age generation. Report [TUP_doc_2024_0226_yvot] in TUP Lenses: Mobile Phones; Consumer Electronics; User Profile; Activities; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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February 23, 2024May 31, 2024

The widening generational divide in Apple computer usage

If Apple hasn’t earned Boomers’ attention, despite decades of marketing and use among a strong if small core, then Apple can claim a generational victory at least among Gen Z. Over the last five years, Generation Z adults have had the highest penetration rate for Apple’s computers among every country surveyed. Furthermore, Apple’s Gen Z share has grown among Americans, Japanese, Chinese, and especially strongly among Germans. To be fair, Apple has seen gains among some other generations and countries, although these are modest compared to Gen Z’s acceptance rates.

This MetaFAQs reports on the percentage of computer users using an Apple computer split by generation and country. Report [TUP_doc_2024_0223_ymat] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 21, 2024September 25, 2024

Work done with a home computer declines across countries and generations

A large portion of online adults use a home computer to get work done. Currently, more than a fourth of online adults regularly do so across all countries surveyed. Home computer use for work-related activities reached its peak with the onset of the pandemic. Now, current rates among all generations are lower than in 2019.

This MetaFAQs reports on the percentage of online adults who regularly use a home-owned computer for work-related activities split by country and age generation. Report [TUP_doc_2024_0221_yhwt] in TUP Lenses: User Profile; Households; Activities; Work/Life Balance; PCs

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February 19, 2024June 7, 2024

Renters continue to outnumber homeowners in some countries

Many smart home technology devices rely on people to change their living space to accommodate the tech. However, many landlords restrict the changes renters can make to their dwellings, making it difficult for renters to adopt new technology. Meanwhile, other landlords take a more embracing view of innovation, incorporating smart home technology devices into their rental properties to build value and increase security or efficiency.

This MetaFAQs reports the percentage of online adults renting their dwellings split by country. Report [TUP_doc_2024_0219_dwet] in TUP Lenses: User Profile; Households

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February 18, 2024May 20, 2024

In most countries, age is a factor explaining declining active printer use

Even the most generous measure of printer use – whether any adult has used any printer in the prior 90 days – shows a substantial decline. In most countries surveyed, the deepest drop in active printer use has been among younger adults.

This MetaFAQs reports on the percentage of online adults actively using a printer split by country (US, Germany, UK, Japan, China) and age group (18-24, 25-34, 35-49, 50+). Report [TUP_doc_2024_0218_agpt] in TUP Lenses: Printers; User Profile

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February 16, 2024May 23, 2024

Apple’s wavering global reach among youth

Apple has historically targeted and appealed to younger adults, starting with Apple home computers. While this market segment remains vital to Apple, only a fraction of adults aged 18 to 24 across multiple countries actively use an Apple home computer. Also, the penetration rate has been wavering. Younger adults are increasingly using smartphones for many activities instead of home computers. Also, many members of this age group are changing their life circumstances, as students or in their employment status. Still, in most countries surveyed, this age group has higher market penetration than older adults.

This MetaFAQs reports on the percentage of adults actively using an Apple home computer by country (the US, Germany, the UK, Japan, and China) and age group (18-24, 25-34, 35-49, and 50+). Report [TUP_doc_2024_0216_yapt] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 14, 2024April 24, 2024

Work PCs still trail home PCs even as home PC usage drops

Many more workers use a home PC than a work PC, although the trend in some countries is that some medium-sized and larger employers are providing computers. Even as home PC usage continues its decline, employed home computer users still far outnumber work PC employees.

This MetaFAQs reports on the percentage of US, German, UK, Japanese, and Chinese workers who use a home PC and an employer PC, split by employer size. Report [TUP_doc_2024_0214_hwpt] in TUP Lenses: PCs; Work/Life Balance; User Profile

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February 13, 2024April 24, 2024

Apple deepens its loyalty in Germany and the UK

One hallmark of Apple’s success with its technology ecosystems is the breadth of Apple products that customers use. Using the most straightforward measure of market penetration—those adults who use at least one Apple product—Apple shows stable market penetration globally and in the US, the UK, Germany, and Japan. Looking one level deeper, the share of customers using two or more Apple OS devices shows a similar pattern, a positive sign for Apple. User penetration trends in China are less optimistic.

This MetaFAQs reports on the percentage of online adults using one or more Apple OS devices—an iPhone, iPad, or MAC—and those using two or more Apple OS devices. The data is split by country. Report [TUP_doc_2024_0213_aplt] in TUP Lenses: Technology Ecosystems; PCs; Mobile Phones; Tablets

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February 9, 2024April 24, 2024

In most countries, younger adults boost any Apple iPhone market expansion

Apple’s iPhone slightly leads among American smartphone users and is approaching the halfway mark among smartphone users in the UK. However, the iPhone is losing its share in Japan, and its status in China has been mixed from 2019 through 2023. In nearly every country surveyed, the iPhone’s market penetration has been driven by younger smartphone users, while penetration rates among older smartphone users have remained relatively flat.

This MetaFAQs reports on the percentage of smartphone users using an Apple iPhone split by country and age category. Report [TUP_doc_2024_0209_ipht] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems

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February 7, 2024May 20, 2024

Younger adults continue to drive computer acquisition

Online adults in most countries worldwide boosted their computer buying during the pandemic, only to return to near prepandemic levels. In the US and Germany, the peak was in 2021; in the UK, the highest refresh was not until 2023. Online adults in Japan maintained low levels. The highest shares of recently acquired computers were younger adults aged 18 to 24 or 25 to 34.

This MetaFAQs reports on the percentage of online adults who acquired a primary PC in the previous 12 months, split by country and age group. Report [TUP_doc_2024_0207_youu] in TUP Lenses: Devices; PCs; User Profile

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