Category: TUP 2021

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Fun zone? The gap between game players and console use

The demand for playing games has gotten ahead of game consoles. More online adults play immersive or other games using their connected devices than regularly use a game console. The gap between what people do and what they have spells opportunity for game console makers and game makers alike. This MetaFAQs reports on the penetration rates of game consoles as compared to online adults that regularly play games using their connected devices – smartphones, computers, tablets, or game consoles. Results are reported by country and age group.

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How often are voice assistants being used?

Are voice assistants such as Apple Siri or Amazon Alexa in as widespread usage as imagined? How recently have online adults in the US, UK, Germany, and Japan used a voice assistant? How does voice assistant use compare when using a smartphone versus a computer? Between 26% and 38% of online adults in these countries have used a voice assistant with a smartphone, and between 10% and 13% used a computer. This MetaFAQs reports on the recency of voice assistant usage among online adults in the US, the UK, Germany, and Japan. It further splits smartphone and computer usage by the age group of Americans.

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Profile of Americans who wear an Apple Watch

Smartwatches are about more than telling the time. Apple Watch has made its most substantial inroads among employed Americans, with children and neither the youngest nor the oldest adults. This MetaFAQs profiles the 32.7 million (17%) online Americans actively using an Apple Watch, detailing the critical demographic and behavioral factors that distinguish them from the average American online adult: age, age within gender, employment status, household size, life stage, number of home PCs, and technology ecosystems.

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Smart speaker penetration

Smart speakers are making themselves heard, although at a relatively low volume. Between 9% and 19% of online adults across the US, UK, Germany, and Japan regularly use at least one smart speaker – a wireless speaker that can be used with a voice assistant. They skew somewhat younger than the average online adult. This MetaFAQs reports on the percentage of online adults in the US, Germany, the UK, and Japan who regularly use a smart speaker by age group.

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Profile of Americans who wear an Android/WearOS smartwatch

Is wristwear the next biggest trend in device use? Where do Android/WearOS smartwatches rank in this trend? 9% of all online American adults report actively using an Android/WearOS smartwatch.

This MetaFAQs reports on Americans in 2021 who wear an Android/Wear OS smartwatch by age group, age and gender, employment status, household size, life stage, number of home PCs, technology ecosystem involvement, and technology ecosystem entrenchment.

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Which hearables products are in active use by Americans?

Listening and hearing activities with connected devices are widely practiced. To help, online Americans use many hearables devices: webcams, voice assistants, wireless Bluetooth headsets, smart speakers, VR headsets, or smart displays. This includes 143.9 million online American adults, or two in three (66%). This MetaFAQs reports on the active penetration rates of these audio-oriented devices split by age group and details the rapidly-changing adoption rates by life stage.

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What are the major listening activities across countries?

Who’s listening? And to what? Most online adults report having used any connected device for specific listening and hearing activities within the previous month (ranging from 87-95% of online adults, depending on country). Regularly making personal phone calls dominates as the most popular listening activity in every country surveyed, and video calls have reached the halfway mark.

This MetaFAQs reports on listening activities (including phone calls, videos/movies, video calls, music/radio/podcasts, television, video games, video meetings, voice assistants, and voice memos) by country: the US, UK, Germany, and Japan in 2021.

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Profile of American Microsoft game console users

Truly active gamers love their game consoles, including Microsoft’s Xbox. However, that love is not exclusive since a fifth of Microsoft’s game console users also use a Nintendo, and a fifth uses a Sony game console. Microsoft has only reached 14% of all online Americans, primarily among younger males. This MetaFAQs report profiles American Microsoft game console users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and mix of technology ecosystems. Further, it details the percentage who use a VR headset and those who play games with a smartphone, PC, gaming PC, or tablet.

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