Smart speaker penetration – MetaFacts TUP Client Portal

Smart speakers are making themselves heard, although at a relatively low volume. Between 9% and 19% of online adults across the US, UK, Germany, and Japan regularly use at least one smart speaker – a wireless speaker that can be used with a voice assistant. They skew somewhat younger than the average online adult. This MetaFAQs reports on the percentage of online adults in the US, Germany, the UK, and Japan who regularly use a smart speaker by age group.

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