Fifty percent more online Americans plan to buy an iPhone than an Android smartphone.
Profile of Apple’s active base
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Working from home – size of segments
Working from home is wholly new to some people, old hat to others, and not experienced by yet others. Seasoned workers – those who ever worked from home before the pandemic and do so now – make up the largest segment of online adults. The second-largest group is diametrically opposed – having never worked from home and not currently doing so. This MetaFAQs reports on the size of four segments by their prior and current experience of working from home.
Demographics profile of smartphone users [MetaFAQs]
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Students and their technology
College students are visible users of technology devices. During the pandemic, their collection of actively used devices has shifted slightly. Worldwide, Windows PCs are the leading device followed by iPhones, which are reaching more students. Among Americans, Apple OS devices top the list, partly due to broader iPhone penetration.
Personal devices get the work done [MetaFAQs]
Employees use personally owned home PCs for work. Well before the pandemic, this has been a widespread practice. This MetaFAQs reports on the work-related activities done with home PCs among employees that work from home and those that do not. It also compares home PC activities from the 1987 wave of TUP.
Shifts in Apple and Windows penetration among Americans [MetaFAQs]
Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
Working from home mutates to double hybrid [TUPdate]
Worldwide, 15% of employed or self-employed online adults are working from home always or the majority of the time, versus 32% in the US. Worldwide, this rate is lower than one year earlier and in the US is effectively the same.
Smartphones still coexist with feature phones [MetaFAQs]
The growing market penetration of smartphones has been sustained and strong, and yet has not fully replaced the use of basic feature phones. This MetaFAQs reports on the penetration of both smartphones and basic feature phones among online adults in the US, Germany, UK, Japan, and among China’s most highly educated adults.
Usage hours rise and subside slightly [MetaFAQs]
Globally, smartphone hours increased in 2020 and returned to prior levels in 2021. In the US, average weekly hours subsided with PCs while slightly increasing with smartphones and tablets.