“I realize that most inventions fail not because the R&D department can’t get them to work, but because the timing is wrong—not all of the enabling factors are at play where they are needed. Inventing is a lot like surfing: you have to anticipate and catch the wave at just the right moment.” – Ray Kurzweil
“The future is already here, it’s just not evenly distributed.” – William Gibson
“The thing about data is: it keeps changing. But that’s the point … it’s the meta that matters.” – Esther Dyson
“Building for the future is a very difficult thing to do; we cannot hope to complete the work in one generation; all the more reason to begin at once.” – Rene Cassin, Nobel Prize, Peace, 1968
We can agree that much of the world has changed.
But, what has changed and what has stayed the same?
Solid research can tell you what has and has not changed. Now, more than ever, a deep and fresh profile is critical to planning.
If your profession involves creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. We also help public policymakers measure progress across socioeconomic groups. This site describes the many answers that MetaFacts’ market research supports with its TUP/Technology User Profile service.
TUP is the longest-running continuous study of technology users
To learn how your organization can subscribe, please MetaFacts deliverables.
MetaFacts – We help our clients create the future
